04/08/2026
The strongest brands aren't defined by their logos alone. They're remembered because they have a visual language that's unmistakably theirs.
It's the thinking behind DXD – our global design studio.
As Global Chief Design Officer and Head of DXD Bruno Regalo says:
"Our job isn't to create assets. It's to build visual systems so distinctive that people recognize the brand before they ever see its logo. That's what we call a brand's Visual Brand Soul™."
Today, we're bringing that philosophy to life in our own brand.
Introducing the new TBWA identity. 🏴☠️
We're not just a network. We're a collective.
www.tbwa.com