M&C Saatchi Milano

M&C Saatchi Milano Siamo l’agenzia che da oltre 10 anni crede nella diversità di pensiero per dare vita a grandi idee. C

We are thrilled to welcome Women’s Sports Group (WSG) to the group, joining the division led by Robin Clarke, Global CEO...
09/10/2025

We are thrilled to welcome Women’s Sports Group (WSG) to the group, joining the division led by Robin Clarke, Global CEO of M+C Saatchi Sports + Entertainment 🚀

Their expertise in advisory and media rights consultancy aim to elevate women’s sport and unlock its full commercial and cultural potential, marking a huge step forward in our mission to harness Cultural Power in sport.



We’re excited to launch our new series: Cultural Power Decoded. ​💥
What truly gives a brand Cultural Power? It’s not jus...
07/10/2025

We’re excited to launch our new series: Cultural Power Decoded. ​💥

What truly gives a brand Cultural Power? It’s not just about aesthetics or ad spend. ​It’s about understanding and integrating into the subtle, powerful shifts in culture. “Cultural Power Decoded” is designed to do just that. ​💡

Each edition will break down a key cultural force that is shaping the future of brand strategy, giving you a framework for building more resonant brands.​
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To kick things off, have a read about The Quest for Impact:​
The feed moves fast — but culture takes time.​
In a world obsessed with speed and short-term dopamine hits, cultural power comes from slowing down.​
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Explore how brands can create space for reflection, connection, and real impact and move beyond moment-chasing — creating work that resonates, not just trends. It’s about meaning over momentum. Impact over impulse.​
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Fresh backstage shots from our latest campaign for !

To invite milanese people to melt away from Milan even after the s...
15/09/2025

Fresh backstage shots from our latest campaign for !

To invite milanese people to melt away from Milan even after the summer holidays, we installed a giant orange popsicle with a QR code frozen inside.To free it and unlock a special discount, locals gave it their all.

Swipe through to see how it all went down!

An idea so fresh, it was literally frozen 🥶 We transformed a simple insight - in September, milanese people go back to t...
11/09/2025

An idea so fresh, it was literally frozen 🥶

We transformed a simple insight - in September, milanese people go back to the city and all they want is going away again - in an activation that refreshed the city center.

Last Friday in Largo La Foppa in Milan, we installed an over 3-meter-tall orange popsicle made of 150kg of real ice, with a QR code trapped inside. The goal? Melt it to unlock a discount on a Sixt car rental and melt away from the city.

Armed with hairdryers and giant magnifying glasses used to speed up the melting of the ice, the people of Milan gave it their all to earn their next weekend getaway.

🏌️‍♀️Greens, Goals, and Porsche Power! 🚗 ⛳️​

What a weekend! We hit the ground running (or driving!) at The Amundi Evia...
14/07/2025

🏌️‍♀️Greens, Goals, and Porsche Power! 🚗 ⛳️​

What a weekend! We hit the ground running (or driving!) at The Amundi Evian Championship, taking center stage as Official Mobility Partner.​

Swipe through for some impressions from beautiful Evian - capturing luxury, style, and some epic golf vibes. 🔥​
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A week to remember ✨We couldn’t think of a better way to mark our 30th anniversary than winning a Bronze Lion, cheering ...
23/06/2025

A week to remember ✨

We couldn’t think of a better way to mark our 30th anniversary than winning a Bronze Lion, cheering on our amazing young talent who secured a Bronze Young Lion, and hosting inspiring events and chats that sparked endless creativity. 🥉

Thank you to everyone who celebrated, collaborated, and inspired us. We already can’t wait to be back for more unforgettable moments next year!

Bronze Lion for The Impossible Drive at ! 👏Huge congrats to our  team on their award-winning work for the LEGO Group in ...
18/06/2025

Bronze Lion for The Impossible Drive at ! 👏

Huge congrats to our team on their award-winning work for the LEGO Group in the Sport / Brand Partnerships, Sponsorships & Collaborations category.

We’re proud to see “The Color Picker” by M+C Saatchi Stockholm for Alcro Färg shortlisted in Outdoor / Special Build at ...
16/06/2025

We’re proud to see “The Color Picker” by M+C Saatchi Stockholm for Alcro Färg shortlisted in Outdoor / Special Build at Cannes Lions, which kicks off today 🚀

A striking tech-integrated billboard capturing the true colours of the sky, turning them into purchasable shades that inspire painting homes.

Also a great achievement for the group, with “The Impossible Drive” by for LEGO and “Bulletproof Park” by for Gun Free South Africa.

We look forward with hope to what’s next 🔥


Our CEO, Carlo Noseda, sat down with  to discuss how to deliver Cultural Power and unite diverse perspectives across a c...
10/06/2025

Our CEO, Carlo Noseda, sat down with to discuss how to deliver Cultural Power and unite diverse perspectives across a complex continent.

Learn more through the link in stories.

🛸👽  has landed.From a UFO spotted above Ibiza’s Es Vedrà, the mystery getting solved by Will Smith… to the opening of th...
06/06/2025

🛸👽 has landed.

From a UFO spotted above Ibiza’s Es Vedrà, the mystery getting solved by Will Smith… to the opening of the world’s first hyperclub — it’s been quite the journey.

We’ve been working behind the scenes with to shape this moment, securing global headlines and building the buzz for a launch that pushes every boundary.

Congrats to the whole team and welcome to UNVRS.
Where club culture meets the future.

We had a blast hosting The North Face F25 Press Day in Munich last week, giving media an exclusive sneak peek at their u...
23/05/2025

We had a blast hosting The North Face F25 Press Day in Munich last week, giving media an exclusive sneak peek at their upcoming performance and performance inspired collections.​

Gear, style, and good vibes all around! 🏔️✨​

Celebrating the joy of togetherness at the F1 Imola Grand Prix with Barilla!​​Our team proudly brought Barilla’s “Domeni...
19/05/2025

Celebrating the joy of togetherness at the F1 Imola Grand Prix with Barilla!​

Our team proudly brought Barilla’s “Domenica Italiana” activation to life, merging tradition and innovation at one of Italy’s most iconic sporting events. Highlights included 4,909 special-edition Barilla boxes distributed to families, symbolizing each meter of Imola’s historic racetrack.​

Have a look at some impressions from the weekend. ​

Indirizzo

Viale Monte Nero 76
Milan
20135

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