SMALL

SMALL We're a creative agency. Not a big one. The kind of agency you may need today.

21/01/2026

After months of meticulous casting and detailed set design, witnessing the intense emotion on set was the ultimate reward. A huge thank you to Amplifon for believing in this ambitious idea, and to all the partners whose tireless work made it a reality.

19/01/2026

“Wait… is this my house?”

You’re in an Amplifon store, trying your new hearing aids.
You open a door.
And there it is: a corner of your life, waiting for you.

Agency: SMALL ()
Executive Creative Directors: Luca Pannese (), Luca Lorenzini (.luca)
Creative Director: Paolo Montanari ()
Managing Director: Alberto Scorticati (.stx)
Account Director: Valeria Ravizza (razzavaria)
Production Company: Skipless / Movie Magic Int ()
Executive Producer: Franziska Stubenruss (Bruchish)
Director: Andrew Lane ()
Director’s Production Company: WSF
Dop: Woolf Matthew ()
Producers: Anna Minguzzi (), Michaela Salova (), Luca Bettinetti ()
Assistant Producer: Alice Vernazza
Production Manager: Alessandro D’Imperio ()
Unit Manager: Oriele Olivati
Production Designers: Paolo Monzeglio (.monzeglio), Cinzia Santi
Art Department Assistant: Marta Gabas
Art Buyer: Marcella Galeone ()
1st AD: Ivan Furlan
2nd AD: Francesca Valentini
Post Producer: Arianna Messina (.mov)
Editor: Luca Angeleri ()
Original Music: Stabbiolo Music (), Enzo Casucci ()
Colorist: Danilo Vittori ()
Post Production Audio: Disc To Disc ()
Post Production Video: Proxima ()
BTS Videomakers & Editors: Giosuè Boarolo (), Matteo Garrone ()
Advisor: VA Consulting ()
Coo: Stefano Arbitrio (.arbitrio)
Production Consultant: Simona Secondi
Marketing Advisor: Martina Vietri
Client: Amplifon ()
Amplifon Global: Alessandro Bonacina, Alessandro Antiga, Cristina Re Calegari (), Lisa Casasola ()

14/11/2025

We wrote a story about love, friendship, and death. And a group of talented people brought it to life through AI.

Thanks to HAI Human & Artificial Imagination for involving us in a project that let us unleash our passion for storytelling, without necessarily having to do it through an ad. And thanks to all the human beings without whom no machine could have brought this story to life so faithfully and profoundly.

Exploring the possibilities of this new tools was truly exciting. We’re only at the beginning, but we can already glimpse the future ahead.”

Story - SMALL
Screenplay - SMALL and
Director -
DOP -
Editor -
Music -
Sound Design -
Colorist -

Produced by FilmAffair in collaboration with HAI Human & Artificial Imagination and

10 metals and 5 shortlists across 4 campaigns for 4 different clients. Small agency, big joy.
07/11/2025

10 metals and 5 shortlists across 4 campaigns for 4 different clients. Small agency, big joy.

Very happy about this.
07/10/2025

Very happy about this.

As a winning campaign, ASSUME THAT I CAN will become part of MoMA’s permanent collection.
11/06/2025

As a winning campaign, ASSUME THAT I CAN will become part of MoMA’s permanent collection.

What. A. Week.
17/05/2025

What. A. Week.

Second Grand Prix of the day
11/12/2024

Second Grand Prix of the day

Brave clients, amazing partners, pure happiness.
01/11/2024

Brave clients, amazing partners, pure happiness.

SMALL: “Hey ChatGPT, write a post about the fact we’re very happy we won 2 Grand LIAs and a few other awards at the Lond...
10/10/2024

SMALL: “Hey ChatGPT, write a post about the fact we’re very happy we won 2 Grand LIAs and a few other awards at the London International Awards.”
ChatGPT: “We’re very happy we won 2 Grand LIAs and a few other awards at the London International Awards.”
SMALL: “Cool, thanks.”

2x Grand Prix at the Cresta International Advertising Awards
27/09/2024

2x Grand Prix at the Cresta International Advertising Awards

According to the Cannes Lions International Festival of Creativity, we’re the  #8 most creative independent agency in th...
12/09/2024

According to the Cannes Lions International Festival of Creativity, we’re the #8 most creative independent agency in the world.
And the #1 most creative independent agency with a five-letter name.

Indirizzo

Milan

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