FSB Group

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FSB Group

The Hangar of Brand Experiences

18/06/2026

Runway shows. Exclusive events.
Creative visions that set the tone for the season ahead.
For one week, Milan is everything.
Men’s Fashion Week is calling.

16/06/2026

We’re excited to give you a sneak peek of our latest bulletin!
A summary of the latest and most fascinating trends and the exciting recent developments and projects in fashion, luxury, lifestyle, beauty, design and digital landscapes.

Click the link in our bio to read the full issue.

10/06/2026

An immersive three-day experience at Milano’s Cittadella degli Archivi, where .it transformed the archive spaces into an unexpected journey of images, sounds and perspectives under the concept “The Red View - Beyond The Surface.”
Culture, live music and podcast sessions came together in one of Milan’s most exclusive venues, celebrating the brand’s iconic bond with the city.

Creative Concept & Event Production by
PR Event by

12/05/2026

Surviving Milan Design Week means navigating a city in perpetual motion, where ideas, people and creativity never pause.
From surviving to survived, it becomes a journey driven by energy, encounters and an endless current of design.

07/05/2026

On the occasion of Milan Design Week, presented “The Slow Art of Craft”, an immersive installation celebrating the Caperdoni machine, one of the most iconic symbols of its creative heritage.
Exclusively preserved and used by the brand, the machine transforms hand-assembled spools of color into Missoni’s signature vibrant textile surfaces.

Creative Concept by ,
Event Production by .eventproduction
Press Office, PR Event, KOLs and Influencer & Talent Marketing by
Art Direction & Content Production by .production

30/04/2026

During Milan Design Week, transformed the Golden Goose Arena in CityLife into a dynamic space where sport, design and social connection came together.
Through padel, talks and workshops, the project activated a vibrant network of Milan’s creative communities throughout the day.

Creative Concept & Event Production
by
Art Direction & Content Production by .production

29/04/2026

On the occasion of Milan Design Week, presented “Responsive Nature”, an immersive experience exploring the relationship between people and nature through evolving botanical landscapes, alongside an exclusive dinner and cocktail party where design and atmosphere came together.

Event Production by
Influencer & Talent Marketing by

Photo by

25/04/2026

At Milan Design Week, .it unveils “The Smallest Coffee Shop at Home”, an installation that reimagines the coffee experience in miniature.
Five handcrafted façades, inspired by cities like Paris, Tokyo, Milan, Copenhagen and Berlin, show how bar-quality coffee can be effortlessly recreated at home, with just one touch.

Creative Concept & Event Production
by
Press office and Influencer & Talent Marketing
by

Photo by

25/04/2026

At Milan Design Week, .it unveils “The Smallest Coffee Shop at Home”, an installation that reimagines the coffee experience in miniature.
Five handcrafted façades, inspired by cities like Paris, Tokyo, Milan, Copenhagen and Berlin, show how
bar-quality coffee can be effortlessly recreated at home, with just one touch.

Creative Concept & Event Production
by
Press office and Influencer & Talent Marketing
by

Photo by

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