FLOAT in ideas

FLOAT in ideas A creative and independent factory with a know-how across art direction, communication strategy, event design & PR, press office.

The Guido Romano pool becomes a place of reference for those who, to the sports narrative, also add reflection on the so...
18/01/2023

The Guido Romano pool becomes a place of reference for those who, to the sports narrative, also add reflection on the social functions of sport and the 'impact of the game and competitions on the community.
The name “The Pool” stems from the desire to give the space a contemporary identity capable of attracting a transversal audience, reflecting the young and dynamic soul of the neighborhood, but without losing the strong link with the historicity of the place. Moreover, starting from the meaning of the verb to pool, which is precisely to put together, to group, we wanted to concretize and give shape to the idea we have of this space: a social aggregator, a multifunctional place in which citizens become protagonists, producers themselves also of unprecedented content useful for the development of the social fabric and the community.

On the occasion of Mother's Day 2022 Hermès is promoting the "Jardins" perfume collection.To introduce the "Jardins" per...
17/01/2023

On the occasion of Mother's Day 2022 Hermès is promoting the "Jardins" perfume collection.To introduce the "Jardins" perfume collection, we believe it is important to give the public an exclusive experience by presenting and communicating the Hermès world and its values in an innovative way. The carousel features aspirational moodboards and images that express a sense of lightness and freshness characteristic of perfumes. The play of light and color, and the purity of water are unique elements that offer the audience a vision of a suspended world, where balance in forms and dreams become protagonists.

When we talk about  :Concept strategyAnalysis of brand and product positioning (consumer insights, cultural & market tre...
01/10/2022

When we talk about :
Concept strategy
Analysis of brand and product positioning (consumer insights, cultural & market trends, competitor analysis)
Study and definition of Visual & Brand Identity
Definition of communication objectives
Project management
Scouting and partnerships management


A creative and independent factory with know-how across art direction, communication strategy, event design & PR, press ...
25/09/2022

A creative and independent factory with know-how across art direction, communication strategy, event design & PR, press office, digital PR


Immediate, alternative and clear communication. Visual imprinting is a fundamental part of visual branding of any kind. ...
23/09/2022

Immediate, alternative and clear communication.
Visual imprinting is a fundamental part of visual branding of any kind.
Transparent, fluid and innovative communication.
Communication that floats the way we like it.

  with these unique installations at the creative and exclusive  .  "Floating Ideas" Manifesto: Canadian luxury handmade...
23/06/2022

with these unique installations at the creative and exclusive .

"Floating Ideas" Manifesto: Canadian luxury handmade furniture and lighting brand
is celebrating its 10th anniversary, and to mark this special milestone, founder commissioned six designers and architects to redesign its best-selling and most iconic product, the Welles chandelier.

‘s "Floating Forest" with support from , a multi-sensory floating forest, created as a freestanding ecosystem of 610 trees and more than 30 species, that provides a unique olfactory and visual experience.

28/04/2022

new project coming soon

26/04/2022

We are very proud to have managed the exclusive launch event LILLET Jolie in Milan, presented by Maison Lillet to mark the 150th brand anniversary.

The event was held in CASA CRESPI - Corso Venezia 20.
The fascinating private residence of Paravicini Crespi Family, a spot with a suspended atmosphere rarely open to public.

A secret garden with a fountain and boxwood hedges, framed by a monumental wisteria climbing the arches of Casa Crespi, offered guests a unique and immersive experience: from le coin des fleurs, through the illustration en plein air, concluding with la balançoire, a gentle and nostalgic memory of a polaroid on the swing of childhood.
Everything was accompanied by the harmonious voice of

Thanks to Lillet



Ph. & video Tale Studio

Are u ready to discover  ? L’Apéritif française   made by Maison
30/03/2022

Are u ready to discover ? L’Apéritif française
made by Maison

OUR PILLARS Creativity.Collaboration.Transparency.Speed.Impact.
23/11/2021

OUR PILLARS

Creativity.
Collaboration.
Transparency.
Speed.
Impact.

OUR VALUES DEFINE US.We are committed to diversity.We lead with curiosity.We are super collaborators.
20/11/2021

OUR VALUES DEFINE US.

We are committed to diversity.

We lead with curiosity.

We are super collaborators.

With our experience, we don't believe in aone-size-fits all solution and are always available for a live workshop to exp...
17/11/2021

With our experience, we don't believe in a
one-size-fits all solution and are always available for a live workshop to explore an idea or find an approach to a problem -
no matter how big or small!

Indirizzo

Via Aristide De Togni, 25
Milan
20123

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