Consumers are willing to pay more for purposeful brands.
Responsible consumption (RC) brands have now overtaken ‘conventional’ brands in terms of growth rate (IRI and Boston Consulting Group’s 2015).
Intention to shop for a responsible brand is becoming action and more and more people are now willing to pay a plus for it.
How many brands in the market have this strong purpose? How many you can recognize because of their positive social impact? The answer is, not so many.....
The opportunity is huge! For many brands to become more responsible and for others to better communicate internally and externally their positive impact.
At Brite, we believe that every business can have a positive impact.
Our solutions integrate marketing, strategy and sustainability to enhance business results.
We help businesses define their strategy, align it to their goals, and communicate their values through successful marketing campaigns.
Our approach is based on analysis, science, creativity and purpose, and is designed to be simple, fast and affordable.
We tell your story by creating a clear link between what you are, what you do and how you communicate it. Nowadays, having good products or services is not enough, companies are exposed to a complex network of stakeholders: from investors to employees and clients who want to know what your brand stands for.
ESG issues are top of mind for top executives
A recent study performed by Harvard Business Review involving senior executives, investors (BlackRock and State Street), asset owners, and government pension funds revealed that Environmental, Social and Governance (ESG) issues are almost universally top of mind for these stakeholders. Moreover, investors are integrating sustainability issues into their investing criteria and corporate leaders are being held accountable for ESG performance by shareholders.
Our approach
Our approach is based on the following analysis
What you sell
Your products or services and how you drive value for your clients, society and the environment (shared value)
How you do it
Your operations and how they align with the UN sustainable development goals
What you say
Your marketing and communication strategy, and how you engage with different stakeholders