BestBefore2065

02/09/2022

Proudly Azzurro 🎽🏀🇮🇹.
The new game kit we designed for x .
It debuted this summer, from tonight it will accompany the journey of Italy Men’s National Team competing in .
Photo credit: .


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20/05/2022

It’s gotta be the mag 🗞
Published last month on the App, this is the graphic concept we created fot the new franchise: a new content series showcasing the best rocked by the community. Inspiration came from the modern editorial world, and the concept revolves around giving the Jordan fam members the cover page spot they deserve.


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28/01/2022

Culture has just docked 🌊⛵️🏀
The first issue of is out and we are proud to see the we designed for them shining bright on the cover.
But the real treasure lays inside: many stories about communities, artists, players and places, all revolving around basketball from the Old Continent.
Well written, amazingly captured, high quality printed, and the credit for this belongs all to three relentless enthusiasts who strongly believed in their idea: very well done and and thank you for this waves.


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11/06/2021

Style, on and off the pitch.
Starting today, nearly 300 athletes will compete in UEFA EURO 2020.
To wish each and every one of them good luck for the competition, Nike team asked us to design a special gift: a custom pair of , featuring a colorway inspired by the latest release of Nike performance cleats, players name initials and their National team flag.
A sustainable box and bespoke tissue paper sheets wrapped all up.


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21/04/2021

As basketball lovers, we’ve put our minds, hearts and souls into this project, aiming to give back to the Game some of the love we received from it through the years.
Thanks Outpump for telling the story behind it.

La Federazione Italiana Pallacanestro compie 100 anni, un secolo di basket azzurro. Per celebrare un’occasione così importante, la FIP e Spalding, sponsor tecnico della Nazionale, hanno deciso di creare una speciale collezione lifestyle che racconti la storia del basket in Italia e contestualment...

18/12/2020

Turning 18 in style. 🎂🕶⚽️
rising star and France National team player Eduardo had come of age and asked us to design a dedicated birthday present: an collection , head to toe, and the accompanying packaging.
The kit included a pair of , Heritage Jacket, Heritage Sleeveless Top, Heritage Pants, socks and a containing travel trolley serving as the gift box.


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18/11/2020

Check your luggage, is now boarding. 🏀 👟 ✈️
As part of the launch campaign, Brand asked us to design the seeding pack few lucky ballers around Europe would have received pre-launch.
The custom duffle bag we designed features full branding, two interchangeable external patches, a gym sack including Zero To Zoom graphics, some limited edition campaign-related stickers and of course a crispy pair of AJ ###V within their original box.
The bag features also two detachable velcro pads, which ballers can use to reorganise the internal bag space and carry up to three of their favorite pairs of J’s always with them.


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20/07/2020

Ball is life 🏀, and now it’s also a place in Milan📍.
The great guys at worked relentlessly even during the pandemic to bring a dream to life: .mln , the first facility of its kind in Italy.
More than a , more than a center. It’s a paradise.
As enthusiasts, we have been honoured and thrilled to do the creative direction of this launch content.
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Amazingly directed by .
DOP: (aka Hit-Man)
MUA:
Mix Engineer:

06/07/2020

Great news and great coffees 🛠🧱☕️
Starting from July, , and congresses are back in Italy. So here it is a little throwback to our last stand design for participation in 2019. 3 different areas, including a special backlit “C”-shaped entrance dedicated to the latest and most powerful professional coffee machine ever made by DC, the . Looking forward to work on the next booth!

Construction by
Photo by Riccardo Spina
Product sketches by

@ Milan, Italy

25/06/2020

Monarchy restored in Naples. 👑 ⚽

Celebrating historical achievement of becoming the new all time scoring leader in history, asked us to design the special box containing a custom pair of for the Belgian talent.
122 times unforgettable, the same week in which won the Coppa Italia.

@ Napoli, Italy