25/05/2026
Some fragrances are seen.
Others are perceived before they appear.
ETEREA by Ercole 1926 was conceived around this idea.
Through a hybrid creative process combining photography, CGI, AI and photoretouching, I helped craft a campaign designed to reposition the fragrance within a more elevated luxury space.
The result is a series of images built to communicate sophistication, softness and lasting presence.