22/05/2026
A project where branding didn’t just define the image of a Festival, but the way people moved through it. 💜
For the third edition of VYNI Festival, we led the full creative direction, building a system where branding, content and physical space worked as a single language.
Starting from the illustration work by SerenaGianoli.SG, we developed a visual identity that could move seamlessly across digital and physical touch-points. From the editorial plan and social rollout to the offline applications across stages, installations and city-wide activations. We also crafted VYNI’s musical theme for the second consecutive year, reinforcing recognition through sound as much as visuals.
The project extended into multiple layers: the on-site coordination of the media team, the design and naming of The Riff Listening Theatre - a format that brought Lorenzo Jovanotti into an intimate, high-fidelity listening experience powered by Audiocostruzioni, through a special conversation moderated by Luca Sofri, Editorial Director of il Post - and a real-time content production strategy that amplified the festival while it was happening.
A system that expanded from merchandising design to spatial storytelling, including the campaign developed with RCF audio, where every element was conceived to be both expressive and functional.
The result?
40,000 attendees
4.5M total views
372K accounts reached
117K+ interactions
+106% followers YoY
