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WABISABI STUDIO

Fresh ideas, bespoke strategies.

14/10/2026

Four days, one story. Told in real time.

From September 24th to 27th, our Social Media Team headed to Turin to join Fondazione Casa Artusi at Terra Madre Salone del Gusto 2026, managing live social content production throughout the event at the Regione Emilia-Romagna stand.

At the heart of the experience was Recipe 791, a collective project inspired by Pellegrino Artusi’s legacy, inviting visitors to write the next chapter of Italian culinary history.

Each day explored a different destination across Emilia-Romagna, with four local ingredients competing for a place in the final recipe. Over three days of voting, the audience selected the winning ingredients that ultimately brought Recipe 791 to life.

Our job? To capture it all as it happened.

From tastings and talks to the people who brought it all to life, we turned four days of live events into a continuous digital narrative.

09/10/2026

Summer looked better in the 90s. So we brought some of it back.

For the third season of LIDO CLUB SPLENDORE, the daytime and seaside alter ego of CLUB SPLENDORE, we developed a new creative campaign rooted in one of the project’s strongest connections: Romagna and its way of living summer.

The visual world looks back at the cartoons and animation culture of the ’80s and ’90s — from Occhi di Gatto to Lupin III — borrowing their colours, energy and slightly surreal attitude to build a nostalgic universe with a very contemporary purpose.

We extended the campaign into merchandising, physical assets and event setups, bringing the same visual language from the feed to the beach and turning every touchpoint into part of the experience.

23/09/2026

Different day. Different plans. Different you.

For Gabs, we developed a video campaign built around a simple insight: no one is just one version of themselves.

From the morning commute to work, from everyday errands to a last-minute trip, our routines constantly change. And Gabs changes with them.

Set entirely against a white backdrop, we stripped each scene down to gestures, movement and everyday objects, letting the bags become the connecting element between different moments and different versions of the same person.

A clean visual language designed to put functionality at the centre, from transformations and compartments to materials and details.

Creative Direction: WABISABI STUDIO
Videomaker: Letizia Ballarini videomaker
Styling: Alessia Broccardo
Model: Carlotta Santini
Special thanks to: e noi

04/09/2026

Sometimes, understanding a brand starts with experiencing it firsthand.

So when we started working with ö Magazín, we took the whole Wabisabi team to the Ligurian Riviera for two days, moving between Rapallo, Paraggi and Portofino to experience its five locations from the inside.

A reference point for hospitality in the area, ö Magazín has grown into a group of destinations with different personalities, but one shared identity.

From creative direction and branding to social media and graphic design, our work focuses on building a stronger, more consistent language across the entire brand.

26/08/2026

Softness meets statement. Play meets attitude.

For the kids SS26 campaign, we directed a video built around the lightness of being a child.

Shot entirely in studio, the campaign turns a white space into a suspended world, where flowing fabrics, wind and slow motion follow the instinctive movement of childhood.

A delicate, almost dreamlike atmosphere, amplified by the sound of a music box, creates a deliberate contrast with the bold attitude and distinctive silhouettes of the Balmain collection.

Creative Direction:
Videomaker:
Campaign AD: .vecchi
Styling:
Hair & MUA:

19/08/2026

Time does the rest.

For Francesco Bellei, a historic winery rooted in the Modena area, we developed a rebranding designed to bring a contemporary perspective to a story built around Metodo Classico, territory and time.

The approach was simple: remove the unnecessary and let the product speak.

A minimal visual language puts bottles, grapes and landscape front and center, reflecting the same philosophy behind the wines themselves: respect for the raw material, patience and a deep connection with the land between the Secchia and Panaro rivers.

From rebranding and content creation to web design and social media management, we built a coherent identity across every touchpoint, giving Francesco Bellei a sharper and more recognisable presence without losing what has always made it distinctive.

06/08/2026

For the 2026 edition of Electronic BBQ, we evolved the festival’s Creative Direction, refining a visual identity designed to grow stronger with every edition while remaining instantly recognisable.

Inspired by the rolling hills of Castellarano, the colours of sunset and the unique landscape surrounding the festival, we developed a modular visual system capable of expanding across every touchpoint, from digital communication and motion design to stage visuals, installations and the on-site experience.

At the heart of the project is an illustrated universe where artists, audiences and the festival itself become stylised characters.

A playful, collectible visual language inspired by contemporary toy design, transforming the lineup into a living narrative that evolved throughout the event. As each artist took the stage, their illustrated counterpart came to life across the festival visuals, turning identity into performance.

With more than 20,000 attendees, four stages and a lineup featuring Benny Benassi, Tiga, PARISI, camo 🌟, Sam Ruffillo, Euro Nettuno and many more, Electronic BBQ once again transformed the hills of Castellarano into one of Italy’s most distinctive electronic music experiences.

30/07/2026

For Essenza Gelato, Toschi Vignola's premium clean-label brand for artisan gelato, we developed the creative direction and social strategy to translate technical expertise into a clear and recognisable identity, designed to speak to a highly specialised B2B audience.

The project culminated in the strategic concept for the brand's tenth anniversary, where ten founding values became the building blocks of a coherent design system.

Transforming principles into a visual language that could evolve with the brand.

15/07/2026

When it’s 38°C outside, creative direction is best served cold.

This summer, we developed a dedicated photoshoot to give Pasticceria Modenese’s artisanal gelato its own visual identity.

More than showcasing a seasonal product, the project expands the narrative around gelato, presenting it as an everyday ritual designed for different tastes, habits and occasions.

Indirizzo

Strada Cognento, 26
Modena
41126

Orario di apertura

Lunedì	09:00 - 18:00
Martedì	09:00 - 18:00
Mercoledì	09:00 - 18:00
Giovedì	09:00 - 18:00
Venerdì	09:00 - 18:00

Sito Web

http://www.wearewabisabistudio.com/

Notifiche

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