15/10/2026
The Serse project stems from the need to give shape to a new idea of professional men’s cosmetics, in which quality meets simplicity and aesthetic research becomes lived experience. Hence the choice to start from the name: an ancient echo that travels through time and carries character and presence, without imposing itself. A gentle strength that does not seek to dominate, but to safeguard and bring out the beauty in others.
The Mediterranean is the origin and the imprint of the identity: the light, the materiality and the natural strength of a territory that becomes inspiration. We translated this balance into a contemporary, essential language, where the rigor of form meets the warmth of roots, and into a palette that gives the brand a sober, measured character.
The typography follows the same measure: a monospaced lettering with wide letters, slightly modified by hand, and a second typeface, rational and modular, that ensures legibility at every size. The result is an elevated, authentic beauty, close to those who live it.
Discover us ↘ suertestudio.com
marinelli
Jaime Guisado
