IFF International

09/09/2020

Our speech has been selected for the ESOMAR Insight Festival (September 14th-17th). The short movie we shot is broadcasted on September 15th.

The topic, as last year, is the pioneering methodology VAI, Voice Assisted Interview, that is using Alexa AI to interview respondents.

Take a look and register
➡️ http://bit.ly/ESOMARinsight

Enjoy

23/06/2020

The Printemps des études 2020 this year will be digital and changes its name: it will be called Spring Box Event and will take place from June 23rd to 25th and the registration is free. To access the webinar program you need to register and we suggest you to do so because we will discuss crucial topics.

The Printemps des Études 2020 this year will be digital and changes its name: it will be called Spring Box Event and will take place from June 23rd to 25th and the registration is free. To access the webinar program you need to register and I suggest you to do so because we will discuss crucial top...

27/05/2020

Today at 5PM we are showing our video interviews from "Quarantine Voices" survey. Registration » https://zoom.us/webinar/register/WN_XdP5bgjjSLG2Ysd3kCBMKQ

Some of our best market research institutes created the questionnaire together.

BVA, CFI Group, Csa Research, Ergo research, Eumetra MR today will be at the webinar to present their analysis.

Expect the unexpected!

12/05/2020

Will you join us on Zoom tomorrow?

Let’s begin with Barbara Galli, and ending with interviews through TikTok

On the occasion of the International Market Research Day and the 2 weeks webinar on "Market Research at the time of COVID-19" organized by ESOMAR, we interviewed over 3,000 respondents in less than 24 hours to find out about people's feelings. Barbara Galli has a very long experience in the automoti...

02/05/2020

These days more than ever companies need real data to make a fresh start, they need to sharpen the surveys and go straight to the target. Smart devices like smartphones or smart speakers lead to the right target, fast and fun like Aston Martin Red Bull Racing. Is traditional market research the only way or what a company needs? It may be time to jump on a Red Bull.

In a moment like this we need to make a fresh start, and we should begin with market research. It has to be smart more than ever. When the Internet spread globally, market research made an important u-turn, from telephone to online quantitative research.

07/03/2020

Artificial Intelligence in Market Research is not exactly a fresh news. For a few years now, we heard talking about Big Data, Machine Learning, Social Listening, that are all data analysis tools which exploit, almost independently, “intelligent” algorithms that are able to become more intelligent with time. Yet nobody or at least very few people have already applied Artificial Intelligence of vocal assistants to market research.

In IFF International we deal with international CATI (telephone market research), but we also deal with CAWI (online surveys) using CubeSurvey method. The methodology I trust less is undoubtedly the Panel Research, mainly because respondents main aim is to accumulate points and and to convert them into rewards: they are likely to pretend to be who they are not and to answer questionnaires even if they are not qualified for them.

Continue...

Artificial Intelligence in Market Research isn’t exactly fresh news. For a few years now, we’ve heard talking about Big Data, Machine Learning, Social Listening, that are all data analysis tools which exploit, almost independent, “intelligent” algorithms that are able to become more intellig...

25/02/2020

New connections and innovation happening at IIeX Europe. Out booth is C4. Come and visit us to discover the new VAI (Voice Assisted Interview using Alexa)

Un'occasione di incontri e innovazione: IIeX Europe. Il nostro stand è il C4. Vieni a trovarci per scoprire la nuova metodologia VAI (Voice Assisted Interview usando Alexa)