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Branding. Experience. Made simple.

17/04/2026

5 shades of white you can use to bring stillness, elegance and restraint into your branding.

29/09/2025

Editorial design explorations using Fibonacci grid (golden ratio).

Memories of Summer, set in Palermo, Sicily, featuring:
Model -
Photographed by

Minimal grid designs using a mixture of serif and sans serif typography with micro graphics to create a coherent, dynamic flow to the designs.

Let me know your favourite layout in the comment section.

Koichi

28/08/2025

Bvlgari minimalist businesses card design concepts.

Less is more approach, expression of elegance and strength of the brand identity through restraint.

Business card designs are one of my favourite things to work on. Got me thinking…

Should I do a little business card design service give away? What do you think?

20/08/2025

Minimalist cover art design featuring one of my favourite band + Supermassive Black Hole

I’ve been listening to Muse since 2005, introduced to me by a friend from Switzerland, I’m forever grateful. Many of their songs have been my anthem throughout my childhood and even till this day.

For the design, a simplistic approach with an eye catching neon pink from their singles released almost 20 years ago. (Time flies.)

Swiss inspired typography with a restrained look to really push the clean aesthetic, letting what’s important to shine.

A personal request to Muse, please make a Space Opera album. I feel like you’d take it to a whole universe.

01/08/2025

Typographical visual design inspired by Japanese aesthetics with a touch of nostalgia using the Fibonacci Grid layout.

—

A desire for growth in innocence,

yet with age, we find ourselves enveloped in nostalgia,

traveling our past footsteps through
photographs, touch, and scent.

Maybe growing up means learning how to keep our childlike spirit in the noise of the world,

a small promise we made as kids,

to never forget our smiles.

Spreading sunshine to the people close to you.

Like the alchemist we are.

The star was born. Journey started.

Long before we knew we existed.

Who will you become?

—

None vanished.
In fragments,
we remain.

We become.
We belong.

—
Special thank you:
Model:
Photo:

30/07/2025

What if Fred Perry created beers?

Snippet from a little conceptual visual branding project with a little twist for one of my favourite clothing brands growing up.

28/07/2025

Vintage feel, modern tech. A typographic design study session.

This exercise explores emotions using the bold colour block to offset the quiet elegance of vintage inspired vehicle.

Created on a simple 8x8 grid with 10px spacing to keep things tight while adding intentional negative space to enhance the silence aesthetic.

A mix of serif and sans serif to add another layer of contrast to create balance and focal point.

Let me know what this layout makes you feel.

- Save this for your inspo.
- Share it with someone to spread the love.
- DM to connect.

Thanks for stopping by!
Koichi

09/04/2025

A new trend called Silence Aesthetic, also known as Quiet Aesthetic or Quiet Luxury, is gaining popularity, with more brands and creatives incorporating it into their visual identities.

I view this aesthetic as an extension of minimalism, adding warmth and approachability.

Unlike minimalism’s sharp, clean, and slightly cold feel, silence aesthetic fills the room with presence and a human touch.

It shares characteristics with wabi-sabi, being minimal while maintaining a softer, organic, muted, and gently imperfect side. Like out-of-focus photos compared to sharp studio photos, it makes us feel at home, grounded, and comforted.

I feel our culture’s change has affected this shift. We are seeking opportunism, longing, and authentic connection where the AI is becoming increasingly visible.

So… should your brand follow this trend? That depends.

If your brand identity takes an artistic approach and is people-centric, I think it’s a good move.

This visual style will help create effortless refinement, self-aware and purposeful character whilst being introspective.

It is an exclusivity with distinction. A sense of mystery leads to rarity, the rarity becomes a desire. An elite.

Is your brand ready to speak through silence?
Send me a message.

If you made it this far, thank you. Please leave a comment, so I know you are here. Your voice helps grow my community.

Koichi.

07/04/2025

Color inspiration: Shades of Sunrise.

A design showcases the blend of four colors to create an ambiance reminiscent of a sunrise in a minimalist style.

Capturing the essence of the first light of the day, symbolizing a new beginning.

There’s something captivating about layering colors and attempting to replicate the natural occurrence like a sunrise.

In digital design, I often find that colors appear more flat, or we are forced to see them more flat, especially when it comes to logos and designs that require contrast.

But, the colors we see in the real world are far more complex, comprising layers of colors, shades, and lights that contribute to the visual experience.

I feel it’s important to occasionally step back and reflect on the natural world to remind ourselves of what started our love for the colours in the first place.

03/04/2025

Business card design for Roberto, an architect based in beautiful Brazil.

Through our design strategy we established a direction to empathize on his love for minimalism and Japanese aesthetic while aligning with l brand identity and work he does for the community.

We also wanted to express the special care he has for nature and decided that adding a small tag would differentiate from others and strengthen his vision for the future projects by sending a message that is important to him.

What do you think about this minimal business card design?

Do you need a fresh business card designs for your business? Send me a message, I love doing biz card designs ✌️

Indirizzo

Palermo

Sito Web

http://locomostudio.com/

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