27/07/2026
10+ years in Paid Social taught me something simple:
✔️The platforms change.
✔️The algorithms change.
✔️The tools change.
But people don't change that much.
Understanding why someone stops scrolling, clicks, trusts a brand and eventually buys is still at the heart of effective marketing.
The best campaigns aren't built around hacks.
They're built around understanding people.
And that's something no algorithm update can take away.