Competitive Mind

08/05/2026

🏆 Siamo felici di annunciare che il design che abbiamo realizzato per Mastercard, ha ricevuto una Menzione Speciale al Netcomm Creativity Award 2026.

Il nostro progetto è stato riconosciuto nella categoria Engaging, che premia i progetti capaci di coinvolgere attivamente, creare interazioni memorabili e rafforzare il rapporto del pubblico con il brand. Un riconoscimento che arriva dal palco del Netcomm Forum, l'evento di riferimento per il digital commerce in Italia, che premia non solo la creatività, ma la capacità di trasformare un'idea in un'esperienza che lascia il segno.

Siamo fieri del lavoro fatto, della visione che abbiamo messo in campo e fieri di averlo fatto con il nostro partner Mastercard.
Quando strategia, creatività ed esecuzione si allineano, si ottengono risultati davvero eccellenti! ⭐

Grazie al team Mastercard per la fiducia. Grazie al team Competitive Mind per l’ottimo lavoro.

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🏆 We are glad to announce that our design made for Mastecard received an Honorable Mention at Netcomm Creativity Award 2026.

Our project has been recognised for the Engaging category, which rewards designs that can captivate the audience, create memorable interactions and can build brand loyalty.
A recognition that comes from the stage of Netcomm Forum, the key event of Italian digital commerce, which rewards not only creativity, but the ability to transform an idea into a long lasting experience.

We are proud of our work, of the vision we had and we are proud that we’ve done all this with our partner Mastercard.
When strategy, creativity and ex*****on are on the same wavelength, there are always outstanding results! ⭐

A big thank you to Mastercard team for their trust. Thank you Competitive Mind team for the amazing work.

Crafting the experience.
https://www.competitivemind.it/

08/05/2026

🖤💙 5 Aprile 2026. Match Inter VS Roma. Stadio di San Siro.
Una sfida non solo calcistica, ma di comunicazione: trasformare la passione dei tifosi in engagement reale, dando voce in modo coerente a tre brand molto diversi tra loro - BPER Banca, Inter e Mastercard - attraverso un unico linguaggio emotivo.

L’obiettivo era costruire un’esperienza capace di amplificare il senso di appartenenza nerazzurra e mettere in luce la Carta Inter BPER non come semplice prodotto, ma come simbolo di connessione con la squadra.

Il nostro contributo ha portato alla realizzazione di più momenti dell’evento.
️Prima della partita con lo stand dell’ ️🎙️: esperienza dove i tifosi hanno potuto urlare più forte che potevano per dimostrare la loro passione nerazzurra e portarsi a casa un premio brandizzato ed una foto personalizzata scattata con il photobooth sharingbox.

Prima del warm up con la 📹, dove una cornice brandizzata BPER | Inter ha mostrato il momento del lancio delle t-shirt ufficiali Inter, in cui i tifosi sono stati ripresi mentre le prendevano e che ha preceduto la premiazione del primo cardholder BPER | Inter da parte di Javier Zanetti.

Durante l’intervallo, quando Moses Concas ​🎤 si è esibito sul palco della Tribuna Arancione, settore esclusivo dello stadio di San Siro.

Infine con l’entrata della maxi 💚 sul campo, momento iconico e principale dello show, accompagnato dal tifo dei nerazzurri e dal video “3,2,1 Inter!”.

Tutti momenti pensati per far vivere un’esperienza da vero interista.

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🖤💙 April 5th, 2026. Inter VS Rome match. San Siro Stadium.
A challenge not only on the field, but also in communication: transform Inter fans’ passion into real engagement, highlighting 3 very different brands - BPER Banca, Inter and Mastercard - through a shared emotional language.

Our contribute resulted in the creation of some event’s moments.
Before the match with our ️🎙️ stand: and experience where fans could cheer out loud their black and blue passion, then receive a branded reward and a custom photo captured by sharingbox photobooth.

Before the warm up with 📹​, where a BPER | Inter branded frame showed fans grabbing Inter official shirts during T-shirt-shooting moment, a moment that preceded the award ceremony for the first Carta Inter BPER cardholder, presented by Inter vice president Javier Zanetti.

During half time, when Moses Concas ​🎤 performed on the Orange Grandstand, the exclusive sector of San Siro.

At last, with the entrance of a giant 💚 on the center of the field, iconic and main moment of the show, joined by fans loud cheering and “3-2-1 Inter” video.

Each moment was designed to create a true Inter fan experience.

Crafting the experience.
https://www.competitivemind.it/

06/05/2026

We designed Carta Inter BPER’s cobranding activations for Inter vs Roma football match held on April 5, in San Siro Stadium.

BPER | Inter stand showcased booth, an experience we conceived to make fans prove their love for Inter by cheering out loud into the branded cabin. Our Totem Billboard’s displayed their level of passion and each level unlocked gadgets and custom-made photos taken with sharingbox photobooth.

T-shirt-shooting moment captured fans grabbing official Inter shirts on main screen with our BPER cam and branded frame. This moment announced an iconic one: the award ceremony for the first Carta Inter BPER cardholder, presented by Inter vice president Javier Zanetti.

Sardinian musician Moses Concas half time performance, heated up the stadium and introduced the entrance of a giant Carta on the center of the field. “3-2-1 Inter” video made fans to cheer louder, while promoting the Carta, the protagonist of the show designed by BPER Banca and Mastercard.

Crafting the experience.
https://www.competitivemind.it/

Video editing: Competitive Mind
Video credits: Inter

08/04/2026

Nexi’s Netcomm Forum 2025 stand was designed as a highly visible and dynamic space, conceived to support meetings, product presentations and continuous interaction with the e-commerce ecosystem.

A clear spatial layout, strong brand presence and integrated digital screens created an efficient environment focused on exchange, performance and business opportunities.

This stand reflected Nexi’s role as a key enabler of digital payments and commerce while translating technology and services into a concrete, accessible experience for merchants and partners.

Crafting the experience.
https://www.competitivemind.it/

07/04/2026

We took part in designing some of the key moments of the Palermo vs Juve Stabia football match heldx on March 17.

We defined the setup for the fans’ cheering moment, coordinated with maxi screen video, and we created the BPER Cam frame, that showcased some lucky fans who had the privilege of playing penalty kicks directly on the field.

We had the pleasure to bring to the center of the field “Carta Palermo Rosanero”, a custom-made card specially designed for true Palermo fans by BPER Banca and Mastercard, that made all of this possible.

Crafting the experience.
https://www.competitivemind.it/

Video editing: Competitive Mind
Video credits: Palermo F.C.

04/02/2026

Italo Desk: Customized customer care and ticket point.

The new Italo Desk is a compact and scalable customer care and ticketing space, designed for Italy’s busiest railway stations.
Already installed in Milan and Bologna, it’s conceived to operate in high-traffic environments where brand needs more visibility and efficiency to affirm its positioning.
The Desk translates Italo Treno’s brand identity into a clear spatial system, inspired by the design language of high-speed train driver’s cabs.
A project that combines exhibit design, technology and production, ensuring consistency across multiple locations while offering staff full visibility, comfort and operational efficiency.

Crafting the experience.
https://www.competitivemind.it/

29/01/2026

We are glad to present you our new website: a digital space designed to express our vision, to communicate our services and share our works.

Crafting the experience.
https://www.competitivemind.it/

19/01/2026

Sphere: Visual narrator of immersive experiences.

This innovative installation is an advanced spherical LED wall composed of curved modules, assembled to form a structure of 1,5 meters in diameter.
Sphere’s display has a high quality image resolution that offers a variety of long-lasting immersive experiences.
From colorful, luminous and dynamic abstract concepts, to numbers, data and information, Sphere is brand’s exhibitions and events’ main attractor and landmark.

Crafting the experience.
https://www.competitivemind.it/

13/01/2026

The 2025 Salone dei Pagamenti stand features a striking, technology-driven design: Sphere, Demo Area, Passions Area, Ledwall, and transparent totems with custom-made interactions, based on Priceless and the client’s identity, were specifically designed to deliver immersive and engaging experiences.

This year’s focus is on technology and artificial intelligence, reflecting Mastercard’s commitment to innovation in the payments sector. The stand showcases how AI is transforming the financial landscape, enhancing user experiences, increasing operational efficiency, and opening up new opportunities for growth.

We also produced the official event video report, capturing and summarizing the most important moments of the Salone, highlighting both the stand experience and the key insights shared throughout the event.

Crafting the experience
competitivemind.it

The 2025 Salone dei Pagamenti stand boasts a striking, technology-driven design: Sphere, Demo Area, Passions Area, Ledwall and transparent Totems with custom...

24/11/2022

SAP2022 Milano
New Nexi stand.
Design & production by Competitive Mind