Naïve Agency

Casa
Italia
Rome
Naïve Agency

Naïve is the new creative brand of Pescerosso. Pescerosso Comunicazione e Design is young. It was born in 2008, a year with no remarkable world events.

As a fully integrated creative agency we imagine and build brand experiences and environments from concept creation to final production. It started with two clients: a design project for Garofalo and a communication project for Nike. Today, 8 years later, Pescerosso is an international vendor for them both while many other clients joined our daily life. Pescerosso is a medium-weight studio, with 2

0 professionals at their desks and some other coming and going. We have talented collaborators that share our same vision, liking each other is the key to success, and we love when a project can involve them as well. This is because feasibility can’t be a limit to creativity and if something has never been done before, it doesn’t mean it can’t be done tomorrow. With every project we work on, we learn something new. We aspire for true integrated communication, both as thinkers and makers. If we start something, we don’t mainly choose the best destination, we also swim to get there, always following a different path. We believe that heads and hands (or fins, in our case) have the same weight in building a memorable communication experience.

03/11/2023

One from the archives: in its journey to become the authentic basketball destination in the country, in 2018 Airness opened its 7th store in Milan and the space we designed perfectly matches the vibe of the most contemporary hood of the city.

31/10/2023

Diadora Sestriere XT is the shoe designed for every terrain. We climbed Monte Due Mani together with trail runners to shoot the Sestriere XT in action for its next campaign.

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27/10/2023

One from the archives: this minimalist wine label has been designed for first bottle of Pecorino, produced on the grounds of his Casadonna estate.
Just like Niko’s cuisine, this label finds perfection in essentiality.

24/10/2023

Let it grip with Ultrafly.
Nike presents its latest shoe specifically designed for trail running and immediately puts it to the test leaving Milan for the mountains together with its community members and Nike athletes .puppi and

06/10/2023

Paris ballers are the main characters in this retail design project for , the basketball store established as one of the most important in Europe.

29/11/2022

Confermiamo tutto quello che hai letto nel carousel.
(Perché l'hai letto, vero?)

20/06/2018

Quattro eccellenze della cucina italiana si sono guadagnate un posto tra i The World’s 50 Best Restaurants.
Il di Cristiana e Niko Romito scala la classifica fino alla 36ma posizione. Complimenti a tutta la squadra!

06/06/2018

Da quest’anno ci siamo anche noi.

31/05/2018

L’importante è partecipare, ma vincere è molto più divertente.
La nostra web series Calcio e Pepe, sviluppata insieme a Pasta Garofalo in qualità di sponsor del SSC Napolii, si è portata a casa il 1° Premio Brand For Entertainment nella categoria ORIGINAL PRODUCTION DIGITAL/RADIO/PUBLISHING agli NC Awards.

02/05/2018

Welcome to , our light installation for GORE-TEX® that highlights the countless possibilities of collaboration and cooperation.

10/04/2018

Da domenica scorsa è on air la campagna Buona Pasta non Mente, ideata da noi per Pasta Garofalo. A noi piace tantissimo.

This is the age of transparency. If a brand wants to be relevant for its target, the target must be able to see through it. Mystery is charming no more, especially in the food industry whose mystifications have been deeply investigated in the last years. Even pasta, Italy’s number one comfort food...

Indirizzo

Rome
00185

Sito Web

http://www.pescerosso.com/

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Our Story

Pescerosso Comunicazione e Design is young. It was born in 2008, a year with no remarkable world events. It started with two clients: a design project for Garofalo and a communication project for Nike. Today, 8 years later, Pescerosso is an international vendor for them both while many other clients joined our daily life. Pescerosso is a medium-weight studio, with 20 professionals at their desks and some other coming and going. We have talented collaborators that share our same vision, liking each other is the key to success, and we love when a project can involve them as well. This is because feasibility can’t be a limit to creativity and if something has never been done before, it doesn’t mean it can’t be done tomorrow. With every project we work on, we learn something new. We aspire for true integrated communication, both as thinkers and makers. If we start something, we don’t mainly choose the best destination, we also swim to get there, always following a different path. We believe that heads and hands (or fins, in our case) have the same weight in building a memorable communication experience.