13/01/2021
http://insights.marinsoftware.com/facebook/4-facebook-creative-tips-to-bring-clicks/
In Summary:
1) Be straightforward - avoid indirect message
2) Use the right format - avoid landscape for mobile
3) Pique curiosity or invoke interaction
4) Try diff formats
Tweak your creative strategy in just the right way and follow a few Facebook ads best practices, and watch what happens to your monthly metrics.