04/09/2026
One hotel. Many ways to experience it.
AUI was designed around freedom: flexible spaces and different ways to experience the hotel, all brought together by a brand built to be just as adaptable. The visual identity translates this idea through a balance of Nordic simplicity, Japanese sensibility and the quiet strength of the Dolomites. From strategy to spaces, digital and communication, we coordinated the partners involved to bring every element together into one coherent AUI experience.