HBAgency

Casa
Italia
Sassari
HBAgency

HBAgency is an ad-tech company that helps web publishers to optimize and grow revenue all over the world.

31/08/2026

Happy ! 📚 Every day, millions of people read, discover and learn thanks to the content created by publishers. Behind every article, every story and every in-depth piece lies the ability to inform, inspire and forge genuine connections. 🌍

At HBAgency, we help publishers maximise their advertising revenue through advanced programmatic monetisation, premium demand and dedicated support.

05/08/2026

In just over a year, we have expanded our network of demand partners! 🚀

A 50% increase that demonstrates our commitment to building an increasingly robust and competitive ecosystem.

More demand partners mean greater competition in auctions, access to premium demand and more opportunities to maximise the value of every impression.
We continue to invest in the growth of our network to offer publishers increasingly effective monetisation solutions.

28/07/2026

📈 More traffic doesn’t automatically mean more revenue.

In 2026, monetisation will depend increasingly on the quality of your inventory: how visible your adverts are, how much they engage users, and the experience your site offers.

In the carousel, discover the 3 factors that can really make a difference to advertising performance and help you build more sustainable revenue over time.

👉 Swipe to find out more.

21/07/2026

Are you maximising your website’s full earning potential? Often, the answer is no!💰 We’ve created a tool to put your mind at rest.

The HBAgency Revenue Calculator is now live on our website: a free tool that shows you an estimate of your website’s true earning potential, based on your current traffic volumes.
➡️ Try it now on our website: https://publishers.hbagency.ai/

16/07/2026

⭐ The trust our publishers place in us is the result of what really matters: constant support, quick responses and a partnership built day by day.

Receiving feedback like this makes us proud and motivates us to continue offering not only effective monetisation solutions, but also a personalised, transparent and reliable service.

Thank you to all the publishers who choose to grow alongside HBAgency every day. 🚀

29/06/2026

Today we’d like to introduce you to our publisher manager, Claudia! 🤩
Originally from Spain and with a strong international outlook, Claudia joins the HBAgency team with a clear objective: to support our LATAM and Spain publishers in the strategic growth of their businesses. 📈

17/06/2026

During the World Cup, sports news sites see extraordinary spikes in traffic. However, users scroll through pages quickly: the risk for publishers is that they generate millions of views but waste impressions, causing their CPM to plummet.

The solution? The HBSticky format. 🚀

Designed to maximise advertising performance without compromising the fan experience, HBSticky guarantees:

🔹Constant viewability: It remains visible at all times as the user scrolls.

🔹Higher CPMs: Premium brands pay more for guaranteed visibility.

🔹UX-friendly: Minimal impact on navigation and maximum reading fluidity.

🔹Top performance: Up to double the revenue compared to standard formats.

Would you like to find out more and set it up on your website? Email us now at [email protected]

16/06/2026

HBAgency continues to invest in engaging with the key players in the European publishing ecosystem.
This morning we took part in the Programmatic Spain event in Madrid, which focused on the challenges that are transforming the sector: generative AI, data quality, measurement, business sustainability and direct engagement with audiences. Representing our vision in Spain was Bruno Kafka.
Thank you to Programmatic Spain for creating such a timely and relevant forum for the digital media ecosystem. 👏

11/06/2026

As part of our global growth strategy, we recently welcomed Bruno Kafka to our Italian headquarters to discuss the next phase of HBAgency's expansion across Latin America.

Today, HBAgency's technology helps more than 9,700 publishers worldwide maximize their advertising revenue, delivering an average uplift of 50% while maintaining transparency, flexibility, and full control over their monetization strategy.
Latin America represents one of the most dynamic and promising regions for digital publishing. Strengthening our presence in the market is a natural step in our mission to bring advanced monetization technology and sustainable revenue growth to publishers around the world.
Bruno Kafka brings years of experience in the digital publishing industry, with a strong background in sports media and a deep understanding of the Brazilian and LATAM publisher ecosystem. His market knowledge and local perspective will support HBAgency's international growth and help us build stronger relationships with publishers across the region.

"HBAgency has built a strong technology platform and a publisher-first approach. I see a great opportunity to bring this model to more publishers across Latin America and support the company's growth in the region."— Bruno Kafka, Digital Publishing Professional and Sports Media Specialist.

This meeting was an important opportunity to align our vision, share market insights, and define the next steps of HBAgency's international development.
We are excited about the opportunities ahead and remain committed to helping publishers worldwide unlock the full value of their audiences through technology, innovation, and long-term partnerships.

04/06/2026

For the second year running, HBAgency has been ranked among Sardinia’s Top 500 companies, according to economic data published annually by La Nuova Sardegna in collaboration with the Sassari Chamber of Commerce.

In the information and telecommunications category, HBAgency ranked second in the entire region.
This result reflects the work we carry out every day in the AdTech sector: developing technologies that help digital publishers improve monetisation, maximise advertising revenue and grow sustainably in an increasingly competitive market.
Over the years, we have supported publishers in Italy and abroad through innovative monetisation solutions, combining technology, data and a human-centred approach based on long-term partnerships.

Being recognised as one of the leading companies in our region makes us proud and motivates us to continue growing internationally, whilst always maintaining a strong connection to our Sardinian roots.

🇮🇹 Per il secondo anno consecutivo, HBAgency è tra le Top 500 aziende della Sardegna, secondo i dati economici pubblicati annualmente da La Nuova Sardegna in collaborazione con la Camera di Commercio di Sassari.
Nella categoria informazione e telecomunicazione, HBAgency si è classificata al secondo posto in tutta la regione.

Questo risultato riflette il lavoro che portiamo avanti ogni giorno nel settore AdTech: sviluppare tecnologie che aiutano gli editori digitali a migliorare la monetizzazione, massimizzare i ricavi pubblicitari e crescere in modo sostenibile in un mercato sempre più competitivo.
Negli anni abbiamo supportato publisher in Italia e all’estero attraverso soluzioni innovative di monetizzazione, combinando tecnologia, dati e un approccio umano basato su partnership di lungo periodo.

Essere riconosciuti tra le realtà più rilevanti del nostro territorio ci rende orgogliosi e ci motiva a continuare a crescere a livello internazionale, mantenendo sempre un forte legame con le nostre radici sarde.

Indirizzo

Via Lussu Snc
Sassari
07100

Sito Web

http://www.hbagency.ai/

Notifiche

Lasciando la tua email puoi essere il primo a sapere quando HBAgency pubblica notizie e promozioni. Il tuo indirizzo email non verrà utilizzato per nessun altro scopo e potrai annullare l'iscrizione in qualsiasi momento.