28/05/2026
🚀 Greetings from Pamplona!
We're here for the plenary meeting of Apptake, a European research project we're proud to be part of — and things are really heating up.
Why are we here? To represent the AdTech industry at the table. The digital advertising ecosystem faces very real and evolving security threats every day: Invalid Traffic (IVT), malvertising, ad fraud, supply chain attacks. These aren't abstract problems — they cost the industry billions and, more importantly, they erode trust between publishers, advertisers, and users.
Our role in Apptake is exactly that: bring the industry's voice, share what we see on the front lines, and work hand-in-hand with the consortium to build better detection and prevention tools for everyone.
And we're at a particularly exciting moment: use cases are being implemented right now. The research is turning into reality.
It's also great to be reunited with the brilliant people at Pluribus One and the rest of the consortium — the energy in the room is the kind you get when smart people are actually building something that matters.
