HBAgency

HBAgency HBAgency is an ad-tech company that helps web publishers to optimize and grow revenue all over the world.

During the World Cup, sports news sites see extraordinary spikes in traffic. However, users scroll through pages quickly...
17/06/2026

During the World Cup, sports news sites see extraordinary spikes in traffic. However, users scroll through pages quickly: the risk for publishers is that they generate millions of views but waste impressions, causing their CPM to plummet.

The solution? The HBSticky format. 🚀

Designed to maximise advertising performance without compromising the fan experience, HBSticky guarantees:

🔹Constant viewability: It remains visible at all times as the user scrolls.

🔹Higher CPMs: Premium brands pay more for guaranteed visibility.

🔹UX-friendly: Minimal impact on navigation and maximum reading fluidity.

🔹Top performance: Up to double the revenue compared to standard formats.

Would you like to find out more and set it up on your website? Email us now at [email protected]

HBAgency continues to invest in engaging with the key players in the European publishing ecosystem.This morning we took ...
16/06/2026

HBAgency continues to invest in engaging with the key players in the European publishing ecosystem.
This morning we took part in the Programmatic Spain event in Madrid, which focused on the challenges that are transforming the sector: generative AI, data quality, measurement, business sustainability and direct engagement with audiences. Representing our vision in Spain was Bruno Kafka.
Thank you to Programmatic Spain for creating such a timely and relevant forum for the digital media ecosystem. 👏

As part of our global growth strategy, we recently welcomed Bruno Kafka to our Italian headquarters to discuss the next ...
11/06/2026

As part of our global growth strategy, we recently welcomed Bruno Kafka to our Italian headquarters to discuss the next phase of HBAgency's expansion across Latin America.

Today, HBAgency's technology helps more than 9,700 publishers worldwide maximize their advertising revenue, delivering an average uplift of 50% while maintaining transparency, flexibility, and full control over their monetization strategy.
Latin America represents one of the most dynamic and promising regions for digital publishing. Strengthening our presence in the market is a natural step in our mission to bring advanced monetization technology and sustainable revenue growth to publishers around the world.
Bruno Kafka brings years of experience in the digital publishing industry, with a strong background in sports media and a deep understanding of the Brazilian and LATAM publisher ecosystem. His market knowledge and local perspective will support HBAgency's international growth and help us build stronger relationships with publishers across the region.

"HBAgency has built a strong technology platform and a publisher-first approach. I see a great opportunity to bring this model to more publishers across Latin America and support the company's growth in the region."— Bruno Kafka, Digital Publishing Professional and Sports Media Specialist.

This meeting was an important opportunity to align our vision, share market insights, and define the next steps of HBAgency's international development.
We are excited about the opportunities ahead and remain committed to helping publishers worldwide unlock the full value of their audiences through technology, innovation, and long-term partnerships.

For the second year running, HBAgency has been ranked among Sardinia’s Top 500 companies, according to economic data pub...
04/06/2026

For the second year running, HBAgency has been ranked among Sardinia’s Top 500 companies, according to economic data published annually by in collaboration with the Sassari Chamber of Commerce.
In the information and telecommunications category, HBAgency ranked second in the entire region.
This result reflects the work we carry out every day in the AdTech sector: developing technologies that help digital publishers improve monetisation, maximise advertising revenue and grow sustainably in an increasingly competitive market.
Over the years, we have supported publishers in Italy and abroad through innovative monetisation solutions, combining technology, data and a human-centred approach based on long-term partnerships.
Being recognised as one of the leading companies in our region makes us proud and motivates us to continue growing internationally, whilst always maintaining a strong connection to our Sardinian roots.

🇮🇹 Per il secondo anno consecutivo, HBAgency è tra le Top 500 aziende della Sardegna, secondo i dati economici pubblicati annualmente da La Nuova Sardegna in collaborazione con la Camera di Commercio di Sassari.
Nella categoria informazione e telecomunicazione, HBAgency si è classificata al secondo posto in tutta la regione.
Questo risultato riflette il lavoro che portiamo avanti ogni giorno nel settore AdTech: sviluppare tecnologie che aiutano gli editori digitali a migliorare la monetizzazione, massimizzare i ricavi pubblicitari e crescere in modo sostenibile in un mercato sempre più competitivo.
Negli anni abbiamo supportato publisher in Italia e all’estero attraverso soluzioni innovative di monetizzazione, combinando tecnologia, dati e un approccio umano basato su partnership di lungo periodo.
Essere riconosciuti tra le realtà più rilevanti del nostro territorio ci rende orgogliosi e ci motiva a continuare a crescere a livello internazionale, mantenendo sempre un forte legame con le nostre radici sarde.

For the second year running, HBAgency has been ranked among Sardinia’s Top 500 companies, according to economic data pub...
04/06/2026

For the second year running, HBAgency has been ranked among Sardinia’s Top 500 companies, according to economic data published annually by La Nuova Sardegna in collaboration with the Sassari Chamber of Commerce.
In the information and telecommunications category, HBAgency ranked second in the entire region.

This result reflects the work we carry out every day in the AdTech sector: developing technologies that help digital publishers improve monetisation, maximise advertising revenue and grow sustainably in an increasingly competitive market.
Over the years, we have supported publishers in Italy and abroad through innovative monetisation solutions, combining technology, data and a human-centred approach based on long-term partnerships.

Being recognised as one of the leading companies in our region makes us proud and motivates us to continue growing internationally, whilst always maintaining a strong connection to our Sardinian roots.

🇮🇹 Per il secondo anno consecutivo, HBAgency è tra le Top 500 aziende della Sardegna, secondo i dati economici pubblicati annualmente da La Nuova Sardegna in collaborazione con la Camera di Commercio di Sassari.

Nella categoria informazione e telecomunicazione, HBAgency si è classificata al secondo posto in tutta la regione.
Questo risultato riflette il lavoro che portiamo avanti ogni giorno nel settore AdTech: sviluppare tecnologie che aiutano gli editori digitali a migliorare la monetizzazione, massimizzare i ricavi pubblicitari e crescere in modo sostenibile in un mercato sempre più competitivo.

Negli anni abbiamo supportato publisher in Italia e all’estero attraverso soluzioni innovative di monetizzazione, combinando tecnologia, dati e un approccio umano basato su partnership di lungo periodo.
Essere riconosciuti tra le realtà più rilevanti del nostro territorio ci rende orgogliosi e ci motiva a continuare a crescere a livello internazionale, mantenendo sempre un forte legame con le nostre radici sarde.

For the second year running, HBAgency has been ranked among Sardinia’s Top 500 companies, according to economic data pub...
04/06/2026

For the second year running, HBAgency has been ranked among Sardinia’s Top 500 companies, according to economic data published annually by La Nuova Sardegna in collaboration with the Sassari Chamber of Commerce.

In the information and telecommunications category, HBAgency ranked second in the entire region.
This result reflects the work we carry out every day in the AdTech sector: developing technologies that help digital publishers improve monetisation, maximise advertising revenue and grow sustainably in an increasingly competitive market.
Over the years, we have supported publishers in Italy and abroad through innovative monetisation solutions, combining technology, data and a human-centred approach based on long-term partnerships.

Being recognised as one of the leading companies in our region makes us proud and motivates us to continue growing internationally, whilst always maintaining a strong connection to our Sardinian roots.

🇮🇹 Per il secondo anno consecutivo, HBAgency è tra le Top 500 aziende della Sardegna, secondo i dati economici pubblicati annualmente da La Nuova Sardegna in collaborazione con la Camera di Commercio di Sassari.
Nella categoria informazione e telecomunicazione, HBAgency si è classificata al secondo posto in tutta la regione.

Questo risultato riflette il lavoro che portiamo avanti ogni giorno nel settore AdTech: sviluppare tecnologie che aiutano gli editori digitali a migliorare la monetizzazione, massimizzare i ricavi pubblicitari e crescere in modo sostenibile in un mercato sempre più competitivo.
Negli anni abbiamo supportato publisher in Italia e all’estero attraverso soluzioni innovative di monetizzazione, combinando tecnologia, dati e un approccio umano basato su partnership di lungo periodo.

Essere riconosciuti tra le realtà più rilevanti del nostro territorio ci rende orgogliosi e ci motiva a continuare a crescere a livello internazionale, mantenendo sempre un forte legame con le nostre radici sarde.

🚀 Greetings from Pamplona!We're here for the plenary meeting of Apptake, a European research project we're proud to be p...
28/05/2026

🚀 Greetings from Pamplona!

We're here for the plenary meeting of Apptake, a European research project we're proud to be part of — and things are really heating up.

Why are we here? To represent the AdTech industry at the table. The digital advertising ecosystem faces very real and evolving security threats every day: Invalid Traffic (IVT), malvertising, ad fraud, supply chain attacks. These aren't abstract problems — they cost the industry billions and, more importantly, they erode trust between publishers, advertisers, and users.

Our role in Apptake is exactly that: bring the industry's voice, share what we see on the front lines, and work hand-in-hand with the consortium to build better detection and prevention tools for everyone.

And we're at a particularly exciting moment: use cases are being implemented right now. The research is turning into reality.

It's also great to be reunited with the brilliant people at Pluribus One and the rest of the consortium — the energy in the room is the kind you get when smart people are actually building something that matters.

⚽ What happens to CPM and RPM during global events such as the FIFA World Cup?Spoiler: it’s not as simple as you might t...
21/05/2026

⚽ What happens to CPM and RPM during global events such as the FIFA World Cup?
Spoiler: it’s not as simple as you might think.
Something very interesting happens during events of this scale.
Advertising demand increases; more brands want to be present, they compete for the same ad spaces, and as a result, CPMs tend to rise.

But there’s one point that’s often overlooked: rising CPMs don’t automatically mean rising RPMs.
Because at peak times, the type of traffic changes too. Lots of new users arrive, often less engaged, with shorter sessions and different behaviour compared to the usual audience.

The difference, as always, isn’t the event itself but how prepared you are to manage it.

➡️ Creator Tips is brought to you by HB Agency — we help publishers turn traffic spikes into real revenue. Get a free monetization check. We'll look at your setup and tell you exactly what you're missing during peak events. Book a free audit!

www.hbagency.ai | [email protected]

11/05/2026

A meaningful morning, all about people, commitment and caring for the local area.

We are delighted to have supported Plastic Free in this beach clean-up initiative, contributing to a small gesture that can make a real difference.

We believe that sustainability and social responsibility should not remain mere words, but should translate into concrete actions for the communities and spaces we live in every day. 💙

Every major sporting event brings with it:🔹more users🔹more time spent on site🔹more demand for advertisingBut only if you...
06/05/2026

Every major sporting event brings with it:

🔹more users
🔹more time spent on site
🔹more demand for advertising

But only if your website is ready. Just a few targeted changes can make all the difference.

Because during the World Cup, you’re not just managing traffic – you’re managing one of the best monetisation opportunities of the year. ➡️ Scroll through the carousel and discover our tips for optimising your site. The HBAgency team is here to help you make the most of it!

Indirizzo

Via Lussu Snc
Sassari
07100

Sito Web

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