05/05/2022
𝗦𝗘𝗧 𝗗𝗘𝗦𝗜𝗚𝗡 🎬🎭🎥
Today we want to focus on the importance of designing the scenery in which contents take place.
Our Set Designers read through the script and work close to the Marketing Department to create a concept for the production.
Concept ideas are always shared to costume, make-up, props and lighting departments to be all aligned.
It's necessary a creative vision and being able to create sets from small scale to large scale, even building and photographing scale models.
It's also important researching historical, contemporary, futuristic details to get the right look for the production, creating effective designs within the available budget.
This working-flow is important to assure a useful and pleasant user experience in term of content quality and coherence (photos, video, stop-motion, etc.) to create value basing on what the business wants to communicate to attract and retain customers.