03/06/2026
For the launch of Linnéa, the new product designed by for .design, we developed a communication project built around a dedicated photo and video shooting.
The visual narrative was conceived to introduce the product with clarity, atmosphere and consistency across every touchpoint - from the first teasing phase to the official launch and follow-up communication.
The resulting assets shaped both offline and online materials, including brochures, fold-outs, social media content and newsletters, creating a coherent system able to support the product’s identity across different formats and moments.
A launch project where photography, video and graphic direction work together to tell the character of Linnéa: essential, refined and designed to enter contemporary spaces with natural elegance.
Team: Margherita Rui, Lia Gianuzzi, Isabella Zegna, Gloria Casonato
Hub: Alessandro Di Bon, Alessandro Marin, Leonardo Ferro