Edimotion

22/09/2026

Seeing The Italian Lounge featured by ANSA.it is something that makes us particularly proud.
An important recognition that gives even greater value to the work we are doing to build a meaningful platform connecting Italian Design & Lifestyle with China — and confirms that our story is reaching well beyond the design industry.
A great milestone and another important step forward for The Italian Lounge. 🇮🇹🇨🇳

Si è conclusa a Shanghai la quarta edizione di The Italian Lounge, il progetto ideato e organizzato da Edimotion nell'ambito della 58ma edizione della China International Furniture Fair (Ciff), dal 5 all'8 settembre. (ANSA)

19/09/2026

What an amazing edition of The Italian Lounge at CIFF Shanghai 2026!

Four intense days of design, culture, encounters, conversations and new connections. And, above all, the great feeling of seeing an idea grow, edition after edition, into something increasingly meaningful.
At the 58th CIFF Shanghai, 14 Italian brands — Arflex, Bertone Design, Bialetti, Covema Group, ErreLab, Foscarini, Laminam, Natuzzi Italia, Oikos, Oluce, Seletti, Smeg, Tabu and Zafferano — came together to present a contemporary vision of Italian Design & Lifestyle in China.
But The Italian Lounge was much more than an exhibition.
It was a place to meet and exchange ideas, discover products, talk about design and the culture behind it, experience Italian hospitality, food & w**e, and create new professional and personal connections.
Conceived and organised by Edimotion, the project was developed with GWA as Strategic Partner, with the cultural programme coordinated by Francesco Antonio Scullica under the patronage of the School of Design, Politecnico di Milano, the exhibition concept by Davide Pavanello Lab, Art Direction by Vudafieri Saverino Partners, and the contribution of La Costruzione del Gusto to the culture of the table and Italian hospitality.
A huge thank you to all the brands, partners, speakers, institutions, media, professionals and friends who shared this experience with us. Your trust, enthusiasm and participation made this fourth edition truly special.
And the best part? This is not the end. It’s another beginning.
The journey towards The Italian Lounge at CIFF - China International Furniture Fair Shanghai 2027 has already started, with new events, encounters and initiatives along the way.
Because The Italian Lounge is becoming more and more a continuous platform connecting Italian Design & Lifestyle with — creating relationships, sharing culture and generating new opportunities throughout the year.
More to come. Stay tuned!

MEET. EXCHANGE. CONNECT.
Special thanks: Roberta Mutti The Design Week Guide DesignWanted Design Diffusion CSIL Furniture Market Research Mauro Spinelli

31/08/2026

Grazie a DDN – Design Diffusion News, Media Partner di The Italian Lounge, per raccontare e accompagnare anche quest’anno il nostro progetto.

The Italian Lounge nasce per andare oltre l’esposizione: creare a Shanghai un luogo dove il design italiano possa incontrare persone, idee e nuove opportunità, mettendo in relazione design, cultura, lifestyle e business tra Italia e Cina.
Un progetto che cresce, edizione dopo edizione, grazie ai brand, ai designer, alle istituzioni, ai media e ai partner che ne condividono lo spirito.

Ci vediamo a CIFF Shanghai, 5–8 settembre. 🇮🇹🇨🇳
MEET. EXCHANGE. CONNECT.

A special thank you to DDN – Design Diffusion News, Media Partner of The Italian Lounge, for once again supporting and sharing the story of our project.

The Italian Lounge was created to go beyond exhibition: to create a place in Shanghai where Italian design can meet people, ideas and new opportunities, connecting design, culture, lifestyle and business between Italy and China.
A project that continues to grow, edition after edition, thanks to the brands, designers, institutions, media and partners who share its spirit.

See you at CIFF Shanghai, 5–8 September. 🇮🇹🇨🇳
MEET. EXCHANGE. CONNECT.

27/08/2026

🇮🇹 THE ITALIAN LOUNGE AT CIFF SHANGHAI 2026

Meet Italian Design. Exchange Ideas. Build Connections.

From 5–8 September, The Italian Lounge returns to CIFF Shanghai with its most ambitious edition yet.

Conceived and organized by Edimotion, with GWA as Strategic Partner and under the patronage of Politecnico di Milano.

✨ More brands. More perspectives. More experiences.
A new dimension of Italian Design & Lifestyle in China.

Arflex, Bertone Design, Bialetti, Covema Group, ErreLab, Foscarini, Laminam, Natuzzi Italia, Oikos, Oluce, Seletti, Smeg, Tabu and Zafferano come together in an immersive experience combining design, culture, hospitality and business.

Exhibition concept by Davide Pavanello Lab
Art Direction by Vudafieri Saverino Partners
Hospitality & Italian table culture by La Costruzione del Gusto

🎙️ Inspiring design talks
🤝 Italian–Chinese institutional connections
☕ Conversations with leading brands
🍽️ Italian taste & hospitality

📍 CIFF Shanghai | North Hall NA01
📅 5–8 September 2026

MEET. EXCHANGE. CONNECT. 🇮🇹🇨🇳

ItalyChina Edimotion Francesco Antonio Scullica Davide Pavanello Lab Vudafieri Saverino Partners La Costruzione del Gusto - arch. Alessia Cipolla The Design Week Guide designdiffusion DesignWanted La casa in ordine I Home magazine That's Shanghai

11/08/2026

The Italian Lounge returns to CIFF Shanghai. 🇮🇹

From 5–8 September 2026, The Italian Lounge will be back at CIFF Shanghai with a new edition dedicated to Italian Design & Lifestyle.

Conceived and organized by Edimotion, The Italian Lounge is growing into a platform where leading Italian brands, design culture, inspiring talks and networking opportunities come together, creating new connections between Italy and China.

This year’s edition will bring new brands, prestigious collaborations, talks, special events and new opportunities to meet and exchange ideas with designers, professionals and key players from the industry.

And there is much more still to be revealed.

In the coming weeks, we will introduce the brands, partners, designers, speakers and events that will bring The Italian Lounge 2026 to life.

MEET. EXCHANGE. CONNECT.

📍 North Hall NA01 — CIFF Shanghai
📅 5–8 September 2026

Follow us. The Italian Lounge journey starts here.


Francesco Antonio Scullica Davide Pavanello Lab Vudafieri Saverino Partners The Design Week Guide Design Diffusion DesignWanted La casa in ordine CSIL Furniture Market Research

12/07/2026

With the successful conclusion of C*DGuangzhou 2026, we are proud to celebrate the first edition of The World Connect Lounge—a new international platform where knowledge, business and global connections came together throughout the exhibition.

Conceived and developed by Edimotion, and hosted by C*D Guangzhou, with the creative concept by Vudafieri Saverino Partners and the workspace solutions provided by Victory, The World Connect Lounge became much more than a forum area. It evolved into a vibrant hub for dialogue, networking, business meetings and meaningful exchanges between Chinese exhibitors and professionals from around the world.

At the heart of the Lounge, the World Connect Forum explored two key themes:�
📌 International Trends in Architecture, Interiors and Materials�
📌 International Markets, Export Opportunities and the Middle East Perspective

Bringing together architects, designers, researchers, journalists and market experts, the Forum generated valuable insights on design innovation, global market developments and international business opportunities, strengthening the dialogue between Chinese manufacturers and the global architecture, design and construction communities.

A special thanks to C*D Guangzhou, Prof. Francesco Antonio Scullica (Politecnico di Milano), CSIL Furniture Market Research Construction Week (ITP Media Group), Vudafieri Saverino Partners, Victory, all our distinguished speakers, exhibitors and international guests for making this initiative possible.

For Edimotion, this project represents another important step in our mission to connect markets, share knowledge and create new international business opportunities.

We look forward to developing The World Connect Lounge and the World Connect Forum even further in the years ahead.

Roberta Mutti *DGuangzhou

04/07/2026

Something new is coming to C*D Fair Guangzhou 2026!
The World Connect Lounge is a new international platform where knowledge, business and global connections come together.
Conceived and developed by Edimotion, hosted and organized by C*DGuangzhou with the creative vision of Vudafieri Saverino Partners and the workspace solutions of Victory, the Lounge is designed to connect international buyers and Chinese manufacturers through dialogue, networking and new business opportunities.
A place to learn, meet, collaborate and build the partnerships that will shape the future of the global furniture industry.

Where knowledge becomes connections.
Where connections become opportunities.

We look forward to welcoming you to the World Connect Lounge!
📍 C*D Fair Guangzhou 2026
📍 Canton Fair Complex | Area A · Hall 1.2 · Booth C05
📅 8–11 July 2026

*DFair *DGuangzhou

27/04/2026

Proud to have supported COUTURE Jardin at Salone del Mobile.Milano — a dynamic and inspiring brand with a truly international vision.
Looking forward to building on this momentum together!

14/04/2026

🚀 The Italian Lounge continues to evolve.
Following its debut at CIFF Guangzhou 2026, the project marks another important step in its development as an experiential and business platform connecting Italian design with global markets.
More than an exhibition, The Italian Lounge is becoming an increasingly effective space for dialogue, relationships and international opportunities — bringing together brands, professionals and institutions within a dynamic and immersive environment.
A platform that is taking shape, growing edition after edition.
🎥 Watch the video
More to come soon.

CIFF - China International Furniture Fair Francesco Antonio Scullica Davide Pavanello Lab Politecnico di Milano - Scuola del Design Vudafieri Saverino Partners CSIL Furniture Market Research GWA - Asia That's Guangzhou The Design Week Guide Design Diffusion DesignWanted

An evolving platform connecting Italian design with global markets.Discover The Italian Lounge at CIFF Guangzhou 2026 — an experiential hub where Italian des...

09/04/2026

CIFF Guangzhou 2026 confirms its global leadership — a journey Edimotion is proud to support

In a context shaped by geopolitical complexity, travel constraints and global market uncertainty, the continued growth of international attendance sends a strong and clear signal.
This year, CIFF - China International Furniture Fair Guangzhou welcomed 353,106 professional visitors from 185 countries and regions, including 64,291 overseas attendees (+13.2%), reaching a new record high.
With over 5,100 brands from 36 countries across 850,000 sqm, the fair once again confirmed its unmatched scale and global reach.
CIFF Guangzhou is increasingly establishing itself as the global hub of the furniture industry and a must-attend platform for its key players worldwide.
This is the result of a clear strategy, long-term vision and the ability to consistently deliver concrete value to the international furniture community.
For Edimotion, this represents both a confirmation and a source of pride.
For over 16 years, we have been actively supporting CIFF’s international promotion, connecting markets, people and opportunities. Seeing international participation grow year after year is a tangible sign of a shared journey moving in the right direction.
Proud to be part of the success of the world’s largest and most influential furniture exhibition.