SERPfactory

23/03/2023

The US Copyright Office (USCO) has determined that products cannot be copyrighted in the United States. But there's a catch: they *can* be protected if AI played only a support role in their creation...
https://www.theregister.com/2023/03/16/ai_art_copyright_usco/

14/03/2023

I'm a happy Divi user since it came out.
🥎 I find it to be a great tool to build both simple and full-featured WordPress websites, with good Core Web Vitals scores and a contemporary look and feel.
It's not the only builder on the market, nor the only tool I use, but I find it absolutely stunning when it comes to building a website in no time or starting a Minimum Viable Project. 🎯
It is full-featured and cost-effective.

🎁 Elegant Themes (it's the Divi foundry) has added many useful services in these last years: a cloud-shared library, access for team collaboration, and VIP support.
🎂 For the next two weeks, it's a 15-anniversary sale:

✅ 20% OFF Divi Membership
✅ Up to 50% OFF add-ons and third-parties software.

Divi Membership gets you:
🌟 Unlimited installs of Divi on unlimited websites,
🌟 Unlimited installs of all The Elegant Themes plugins on unlimited websites,
🌟 Premium support for the entire duration (365 days or Lifetime).

Divi membership can be Yearly or Lifetime: ⏳it means that you'll enjoy its benefits for the entire duration. Plus there's a Risk-Free policy: you can have a full refund for 30 days after your purchase if you're not satisfied, for whatever reason.

I recommend having a check at the Sale:
https://bit.ly/15yrsDivi

Divi is an awesome tool for entrepreneurs that want to manage a profitable online presence and build their authority!
If you decide to try, I may receive a commission from Divi, at ^no^ extra cost to you.

Join Elegant Themes and get access to Divi, Extra, Bloom and Monarch. The ultimate WordPress toolkit awaits.

04/02/2023

Link Building is an effective way to improve your website ranking.
That's why many site owners commonly use link spam (buying inbound links to gain a higher position on Google) since day 1 of SEO.

I hope you don't.
It exposes you to huge risks of penalization, thanks to an algorithm update (Spam Brain Update) that is starting to show its effect in these weeks.

Please, give your audience valuable content and build *bonds*, not links. 💜
https://serpfactory.com/link-building-google-update-detects-spam-activity-4255/

20/01/2023

Web Vitals are a set of metrics 📏 that measure the user experience on a website. These metrics include loading speed, interactivity, and visual stability.

They were created by Google to help website owners and developers understand and improve the performance of their sites and they're based on the idea that a good user experience should be ⏩ fast, ⏩ responsive, and ⏩ visually stable.

Some examples of Web Vitals are:

☑ First Contentful Paint (FCP) measures loading performance.
☑ Largest Contentful Paint (LCP) measures loading performance.
☑ Time to Interactive (TTI) measures interactivity.
☑ Cumulative Layout Shift (CLS) measures visual stability.

By optimizing these metrics, website owners create a better user experience, that leads to improved engagement, conversion rates, and search engine rankings.
And YES, a good User Experience dos help you rank higher!

https://serpfactory.com/what-are-web-vitals-acronyms-glossary-and-meaning-3048/

31/12/2022

23/12/2022

👉 "Search intent": it's the goal or purpose people have in mind when they enter a query into Google.

Understanding Search intent helps you shape your content in the right way to attract 🧲 your desired audience to your web pages!
The search intent behind a query does help you to decide what kind of content you want to deliver to your audience.

This depends on which customer journey step they are in: are they looking for more information or are they looking 💲 to buy 💲 right now?

There are several steps you can take to improve your website's ranking, grow more traffic and have more sales... 🎯

Read more below 👇 and feel free to send me a message if you want some more clarifications or help to pop higher on Google:

https://serpfactory.com/whats-search-intent-and-why-is-it-important-in-seo-3921/

14/12/2022

👍Trust and confidence are the things that make you exit your comfort zone and do things you weren't expecting or were supposed to.

This same trigger acts when you are the client that chooses to buy something or not: if you don't trust the seller, you'll go somewhere else!

⚠️ So, when you want visitors to land on your website and buy your products or services... Are you sure you make them feel you are a reliable source of information?

If they don't, they're more likely to go and buy on someone else's website.

Sure, to appear high on Google is easy, just buy some 💲Ads💲space and you're there... But you're not going to build any authority.

Once you stop paying, you disappear.
This is because people feel they as more reliable and authoritative.
And, according to a recent SparkToro research, most clicks (33.59%) on the Google page go to 🔍 Search Results, NOT ads (1.59%).

They recognize the expertise and trust the person who shares it…
🎯 This could easily be you: trust your knowledge and share it with your audience!

🧲 It’s the right way to pop up high on Google and attract an interested audience.
Join my FREE webinar about it: https://webinar.serpfactory.com

11/12/2022

[FREE TRAINING] ✅ As Entrepreneurs, we need help to have more clients & build our online authority.

I have a best practice I use to rank high on Google without losing money on Ads.

I talk and work with fempreneurs, SMB owners, businesswomen and professionals.

Many have had rough times lately and don't want to spend money and time on Ads to get more clients.

Nor do they want to hire expensive SEO consultants that talk about nerdy stuff all the time, without explaining it clearly.

They are tired of studying tutorials about Search Engine Optimization and content marketing that always say to write a long article with X words every Y days…

And they are looking for ways to build real Authority, be seen as Experts in their field and as reliable sources of information, to attract their Ideal clients ready to buy.

And finally have more time with their family, doing the things they love most, and enjoying a better life!

They know they have great value to share but have come to a point where they *think* they don't have anything new or original to say!

Since 2010 I have worked hands-on with entrepreneurs and SMB owners to help them gain their audience’s trust, attract more interested clients, improve their income and have more freedom!

I’ll have a LIVE, INTERACTIVE online training coming up where I'll show YOU how you can get ready to rank too and where I'll answer your questions on the go!
https://webinar.serpfactory.com

You will learn:

✅ How to attract, sell and serve more and more people ready to become your new online clients.

✅ The best strategy for expanding your credibility in your desired geographical zone.

✅ How to occupy more and more of the 10 spots available on the Search Engine Results Page.

Register and be ready: there will be tips, tricks and some useful items to download!
https://webinar.serpfactory.com

11/12/2022

📣 “The helpful content update aims to better reward content where visitors feel they’ve had a satisfying experience, while content that doesn’t meet a visitor’s expectations won’t perform as well.”

It’s now more or less 12 years of Google trying to make life hard for publishers that don’t provide quality content.

What counts as high-quality content?

When it comes to content quality, Google has a clear mindset.
The content must be relevant, meaningful and original if you want the chance to get rewarded with a spot among the search results.

The folks at Google recently rolled out a “helpful content update”.
The official text about the launch of this new update is here:
https://developers.google.com/search/blog/2022/08/helpful-content-update

It’s a fully automated process and will use machine learning to get rid of useless content among search results, without any human intervention.

With this announcement, Google confirms the validity of a practice I have always been convinced of.
🎯From an SEO point of view, eliminating useless content, poorly written and created only for search engines it’s the right thing to do.

I think it’s a very underestimated optimization action and now I know that Google also appreciates it.

So, in the end, it's about
AVOID WRITING FOR SEARCH ENGINES.

Write for people first, instead. ✍️

01/12/2022

Girls, LinkedIn lets you schedule your posts. Phew, amazing 😆😆😆

29/11/2022

When it comes to SEO, many think about content marketing and link building.
That's ok, but remember 👉 backlinks started to have less weight than before.

John Mueller 🎖 said:
"Well, it’s something where I imagine, over time, the weight on the links at some point will drop off a little bit as we can figure out a little bit better how the content fits in within the context of the whole web.”

Then:
“And to some extent, links will always be something that we care about because we have to find pages somehow. It’s like how do you find a page on the web without some reference to it.
But my guess is over time, it won’t be such a big factor as sometimes it is today.
I think already, that’s something that’s been changing quite a bit.”

The whole Q&A here:

Join John, Lizzi, and guest, Myriam Jessier, SEO Trainer, for a live recording of SOTR from brightonSEO: a conference where SEOs gather to chat, network, and...

24/11/2022

Devil's in details. 😈
With over 200 ranking factors that Google considers and the limited spots available on the SERP, it's better to leverage anything you can.
Take file names, for example: using meaningful file names is a good thing but remember not to separate the words with an underscore (file_name), it doesn't mark a separation. Use a minus sign instead (file-name).
❤