we-go

26/08/2024

we-go X Perletti - Ombrelli per Passione: Art Direction e Shooting.

02/07/2024

If you can't beat them, join them 🤝

The TikTok Strategy we devised for Nocciolata Rigoni di Asiago is based on the synergy between two types of content creators: the classic ones... and Nocciolata.

To capitalize on the creator-friendly trend of the platform, the jars of Nocciolata became the protagonists of our storytelling, experiencing TikTok and all its features just as real TikTokers would do. Discover the project and follow Nocciolata Rigoni di Asiago on TikTok 🤎

15/01/2024

Are we still thinking about Christmas? Yep. Has it been too short a time since our Winter Party to talk about Amarcord? Maybe. Do we still want to show you how cute we were? Obviously.

So here we are with a throwback from we-goscars night, as we presented our amateur shorts pretending to be professional actors🕴🏻🎬

11/12/2023

Col mega budget son capaci tutti. Ma sapresti costruire una strategia di influencer marketing strutturata e diversificata in base ai diversi canali? Quello dei content creator è un oceano dai mari tumultuosi, perciò abbiamo preparato una bella guida per brand in crisi ✨ a prova di mal d’hashtag.

Leggi l’articolo completo sul nostro blog: https://www.we-go.it/it/blog/strategia-content/come-scegliere-influencer-social/.

07/12/2023

As we explored the world of sustainable communication, leaving rhetoric behind became what mattered the most to us. Communicating for real, for us and for our customers.

That is why we turned to the Ca' Foscari University of Venice and, with them, we embarked on a six-month journey to (re)discover regulations, best practices, data and literature. We put ourselves out there with workshops and tests, studying and understanding before we could promise anything. As of now, one thing is clear to us: sustainability means, first and foremost, sharing. And we will share it with you very soon 🌱

Esplorando il mondo della comunicazione sostenibile ciò che ci premeva di più sul cuore era lasciarci alle spalle la retorica. Fare comunicazione vera, per noi e per i nostri clienti.

Ecco perché ci siamo affidati all’Università Ca' Foscari di Venezia e, con loro, abbiamo intrapreso un percorso lungo sei mesi alla (ri)scoperta di normative, best practice, dati e letteratura. Ci siamo messi in gioco con workshop e test, documentandoci per capire, prima di promettere. E ora ci è chiara una cosa: sostenibilità è, prima di tutto, condivisione. E prestissimo la condivideremo proprio con voi 🌱

01/12/2023

From offline to lead generation: this is the mantra that echoes in our heads when we work with GEA Group, a major international player producing technology and industrial machinery for the food industry.

Exhibition stand architectural design, multi-channel advertising, content development to create leads and engage users: each initiative, on and offline, is integrated into an overall business growth plan.

Do you have a project in mind? Write to us at www.we-go.it/en ❤️‍🔥

08/11/2023

The TikTok strategy we created for Alì supermercati embraces the dynamic nature of the platform, harnessing its potential to convey the messages the company cares about. Tone of voice and content production convey the strong positivity and values of the brand, engaging a new segment of audience with unprecedented success.

03/11/2023

Selling a product without showing it? Here we go 🙋🏻‍♀️ When the identity of a brand and its sales initiative are solid, nothing is impossible.

To reinforce BARCA Stores' bond with its customers, we designed a multi-channel campaign outside the brand's comfort zone, capable of combining all its digital touchpoints - and physical ones too.

02/11/2023

We really can't take it anymore. Especially those people who wake up every morning and throw sustainability into the wordwashing machine.

After a bit of soul-searching and the acknowledging of the impact of what we communicate, our Copywriter Ursula D'Aquila has put together some useful tips and questions to... do it better. And do it effectively. Read the article here: https://www.we-go.it/en/blog/content-strategy/build-respectful-communication-without-falling-into-wordwashing/

Davvero, non se ne può più. Soprattutto di quelli che ogni mattina si svegliano e buttano la sostenibilità nella lavatrice del wordwashing.

Quindi, dopo un bell’esame di coscienza e una presa di consapevolezza dell’impatto che ha ciò che comunichiamo, la nostra Copywriter Ursula D’Aquila ha raccolto consigli e domande utili per… farlo meglio. E farlo efficace. Leggi l’articolo: https://www.we-go.it/it/blog/strategia-content/costruire-una-comunicazione-rispettosa-senza-cadere-nel-wordwashing/

26/10/2023

The new visual identity designed for Doimo Cucine dresses the brand's digital touchpoint with elegance, reshaping the user's web experience. The animations capture them, the interactive contents keep them engaged and the fluid and evocative scrolling ensures that the user's journey flows spontaneously.

Check out the project: https://www.doimocucine.com/

17/10/2023

Bold service #4: TikTok 💥 Le potenzialità strategiche e creative di questo canale dimostrano giorno dopo giorno il proprio effetto concreto sugli utenti: è il social dall’algoritmo ineluttabile. Tipo Thanos, sì. A te, però, non servono le gemme dell’infinito per conquistare nuovi clienti: ti bastiamo noi 😉

Hai un progetto in mente? Contattaci su www.we-go.it!