24/02/2026
MixBox launched in 2020. Yes — that 2020.
We didn’t kick off with a shiny visual identity. We started with a point of view: straight talking and smart thinking. It felt like a more sensible place to begin.
The shapes? They came a bit later. They’ve been part of the furniture for a good while now.
Over time, they just became part of the MixBox way... simple, purposeful, built to move. They didn’t arrive fully formed. They evolved, like most decent things do, from our individual agency histories and actually doing the work.
Nearly six years in, the thinking’s still evolving. The brand is too. We’d be worried if it wasn’t.
Strong identities never stand still. Once you’ve built them and they're out there, you constantly fine-tune and evolve while keeping the original thinking at the core. That’s the mark of a solid brand and where they are constantly earning their keep.
At senior level — across Matt Crane, Dara Lutes, Francesca Crane, and Ben Le Feuvre — there’s over 105 years of experience in this industry. And that’s only part of the wider team. We’ve seen trends come and go (usually with a dramatic launch video). The work that lasts is the work that’s built properly.
Same goes for the people behind it.
At MixBox, you work directly with the senior team from day one, and we stay involved. The thinking doesn’t drift off somewhere between strategy and delivery. It stays close. That’s how good work holds together.
If that’s what you’re missing, let’s talk.
