What words come to mind when you experience progress, innovation or success? Some people would jump and let out a celebratory “Yes!” while others would instantly go into a state of gratitude and say, “Thank goodness.” If someone said, “It’s going digital!” would that resonate with you? 11 years ago, it didn’t resonate with us. A client at our old PR firm would declare, “It’s going digital!” with s
uch enthusiasm whenever he heard good news, reached a new goal, or was offered a new opportunity. It was a fortified statement of happiness and accomplishment. We loved it so much that we soon adopted the phrase; using it in meetings, in our homes, and amongst friends. “It’s going digital!” was also a reflection of our services, as well as the state of marketing and business technology during that time period. This happened just before Myspace took off as the face of Social Media. When we decided to establish a business in Jamaica, the idea of naming the business, “Going Digital” resonated with our intentions to bring the new and established businesses of Jamaica the next level of happiness and accomplishment. Our mission as seasoned entrepreneurs, marketers, and creatives is to empower and expand entrepreneurship, marketing, and creativity in Jamaica and the Caribbean. Our experience reflects work with solo entrepreneurs and US Fortune 500 companies. In a nutshell, we help businesses of all sizes expand their global reach and profitability by providing interactive workshops, one-on-one coaching sessions, training, and services. To be notified of our upcoming events, please visit our website and sign up for notifications.
