31/05/2012
Arabic Overtakes English on Facebook in the Middle East
Analysing Facebook usage in the Middle East and North Africa (MENA) region – specifically Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Tunisia, UAE and Yemen - SpotOn PR found that 39% of the combined 39+ million Facebook users access the site using its Arabic interface – which translates to 15.6 million users.
That puts Arabic ahead of English, which now accounts for 36% of the Middle East's Facebook users.
The report delves much deeper than just looking at average rates throughout the region, highlighting a very important point that marketers need to bear in mind – and that is not to treat the MENA region as one lump.
Egypt has the most Facebook Arabic users, with 60% of its over 10 million users opting for their native tongue, but the country with the highest rate of users who actually prefer Arabic over English is Yemen, sitting at 82%. In Iraq, 60% of its users prefer the Arabic interface, while the number jumps to 74% in Libya, and 75% in Palestine.
Arabic is one of the fastest growing languages on sites like Twitter and Wikipedia, and with Yahoo having just licensed the technology behind smart transliteration tool Yamli, it is becoming increasingly easy for Arabic speakers to interact in their mother tongue online.