Mediadart

11/12/2013

26/08/2013

Here is the short version of the 10 ways to improve your Facebook reach
1. Track timing and frequency of your posts to find your own sweet spot.
2. Test audience targeting with individual posts (the little target symbol on the post publisher).
3. Vary your content type – photos and status updates typically get the highest reach.
4. Include CTAs (calls to action) – social CTAs and sales/conversion CTAs (see slides 13-15 for further explanation).
5. Increase your response time – fans expect a response in 30 minutes yet currently the average response time is a whopping 22 hours according to SocialBakers.
6. Pay for more reach with Facebook’s various ad products.
7. Host events such as “Live Q&A during xx times” or “Expert Friday.”
8. Spotlight fans – e.g. Fan of the week, Fan Page Friday.
9. Run a contest.
10. Build a Facebook Interest List for your topic – and be sure to add your own page.

26/08/2013

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