27/02/2020
How do you throw your hat into the right ring so that you can earn a location-independent living? 🧐
Well, you do that by understanding that DESIRE is the key to successfully picking your niche.
Desire comes from two sources = you, and your client.
But what desire means to you and your client is vastly different…
As a therapist or coach, I know you want to earn a living doing what we love to do.
Period.
It’s pretty uncomplicated
But, when it comes to your clients, that’s where understanding desire becomes more difficult.
Your clients desire one thing and one thing only: they want help with their biggest problem.
Sadly, most therapists and coaches lump clients into “niches”,
And spend most of their time trying to figure out how to make money in it.
That’s a big mistake you want to avoid... the whole niche-exploitation-trap
Clients want a solution.
Some want mine.
Others want yours.
So, give them one.
“But, how?”, you might be asking?
Start with this,
Look at what you do best,
Weigh the options of what you’d like to do (ie. coaching vs. consulting vs. therapy),
And follow this simple advice:
Don’t try to create desire, just find out where it’s hanging out, and corale it.
Pick what you love to do,
Find the intersection of your skills and your passion,
Get really specific with who you want to help (think nano-nice).
Then tell people about it.
When you truly understand your client’s desire, and write to it, then an online business,
That’s completely location-independent,
Just like the one that let’s me work at a onsen (that’s Japanese for hot spring ♨️),
Doesn’t have to be your desire that is left unfulfilled..
It can be just as real for you,
As it is me.
And if you want help with that,
The whole starting-your-very-own-online-practice thing, then drop me a DM and I’ll gladly send you my Online Practice Launch-Kit. 📩
It’s not going to cost you a thing,
And another coach told me yesterday that they just booked three breakthrough calls this week using the online marketing gold found in the 30+ pages of this guide.
@ Japan, Oita, Beppu
