28/09/2026
< NEWS / baramood Creative Direction & Production >
monopo Tokyoは、韓国で長年にわたり美容家電を手掛けてきた HANIL ELECTRONICS の技術と経験を背景に生まれたハンディファン「baramood(パラムード)」のブランディングを担当しました。
市場戦略とブランドコンセプトの設計を起点に、ネーミング、プロダクトカラー、パッケージデザイン、ビジュアルアセット制作まで、一貫してブランドを構築。
機能価値では競合の多い市場の中で、ハンディファンを日々の装いを彩るファッションアイテムとして定義し、情緒的な価値を打ち出しました。
開発したコンセプトは、「着こなすように持ち歩く風」。
このコンセプトから、「Natural」「Silky」「Blast」「Stream」の4型を展開。それぞれ異なる機能性を「風の質感」や「気分」として直感的に伝えるためのネーミングやデザインにもこだわりました。
また、今回はファッション・カルチャー文脈に精通したデザインスタジオであるLAID BUGと共にクリティブを制作。
各タイプのイメージを体現するモデル8名をキャスティングし、ハンディファンをファッションアイテムとして取り入れる新しいスタイリングを提案。
ビジュアルにおいても機能価値、情緒価値の「直感的な理解」を重視し、新しいブランドの世界観を生み出しました。
ぜひこちらからご覧ください!
https://monopo.co.jp/ja/work/baramood-creative-direction-production/
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monopo Tokyo developed the branding for baramood, a handheld fan backed by the technology and experience of Korean beauty appliance maker HANIL ELECTRONICS.
Our work covered market strategy, brand concept, naming, product colors, packaging, and visual assets.
With so many handheld fans competing on performance, we wanted to give people another reason to choose baramood. We approached it as a fashion accessory—something you pick to suit your outfit and your mood. The concept we proposed: “a breeze you wear as part of your style.”
The four models—Natural, Silky, Blast, and Stream—each offer a different kind of airflow. We created names and icons that communicate how each breeze feels, so people can choose by preference without parsing technical specifications.
We teamed up with design studio LAID BUG to co-produce the creative work. Their fluency in culture and fashion helped us push beyond the category’s conventions and reimagine how a handheld fan could look and feel. For the shoot, we cast eight models to reflect the character of the four fan types, with styling that made each fan part of the outfit.
The visuals bring baramood’s idea of “wearing the breeze” into focus: a handheld fan chosen as much for its place in your outfit as for the way its airflow feels.
Check out the website here!
https://monopo.co.jp/work/baramood-creative-direction-production/
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[TEAM]
Client: IBIS
Creative Agency: monopo Tokyo
Creative Partner: LAID BUG
Client: Yoshioka Satoshi (IBIS)
Client: Asuka Yano (IBIS)
Client / ECD: Roy Tsukiji
Client: Hojin Ishii
Account Executive: Clara Blin / Natsuki Sugawara (monopo Tokyo)
Creative Director / Planner: Yosuke Maeda (monopo Tokyo)
Producer / Project Manager: Natsuki Sugawara (monopo Tokyo)
Copywriter: Maho Kamagami (monopo Tokyo)
Planner: Shotaro Kurogi (monopo Tokyo)
Art Director / Movie Director: Toshifumi Kiuchi (LAID BUG)
DoP / Photographer: Yutaro Tagawa (CEKAI MANAGEMENT)
DoP Assistant: Kota Noma
Photographer Assistant: Hiromu Yabuki
Gaffer: Gen Kaido
Stylist: Tatsuya Shimada
Hair Stylist: Yusuke Morioka
Makeup Artist: Asami Taguchi (HOME AGENCY)
3D CG: Shun Yazawa (CEKAI MANAGEMENT)
Set Design: Studio Puresu
Casting: kinhage inc.
Model: Sissi (BRAVO MODELS) / Hikaru Chiba (Light management) / Naledi (WEST management) / Yuki (mille management) / Reign (BAZOOKA MODELS) / Tsukina (TOMORROW TOKYO) / Ruth (AUBE management) / Aya (Office Briller)
Colorist: Haruka Ariga(Arton Film)
Online Edit: Satoru Takeuchi / Kosei Nara (Studio Interfield Corporation)
Retoucher: Senki Ryuzaki (WHITE STOUT)
Music: DISK
Graphic Designer: Kim Youngi l(LAID BUG) / Masanao Jitsumitsu (LAID BUG)
Production Manager: Yuki Motomura / Yuto Morita (LAID BUG)
Production Support: Keisuke Homan (OVERA inc.) / Yusuke Morohashi
Package Photographer: Osho Maeda
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monopoは東京発、ロンドン・ニューヨーク・パリを拠点とするグローバルコミュニティをベースにした独立系クリエイティブエージェンシー。
多言語・多文化のチームにて、これまで世界を舞台に20カ国 600を超えるブランドをサポートし国境や領域を越えて様々な業界やビジネスステージにおいてグローバルに活動。
ブランディング・広告・PR領域から事業開発・組織開発・新規事業創出まで、多領域にわたるブランドアクションで、事業フェーズや業種にとらわれないさまざまなサービスを提供している。
monopo is an independent creative agency based in Tokyo, with global branches in London, New York, and Paris. Our multilingual, cross-cultural team has supported 600+ brands and organizations across 20 countries and industries.
We specialize in branding, advertising, and PR, while also leading projects in business development, organizational design, and new ventures. By combining creativity with strategy, we deliver impactful brand actions that help clients grow worldwide.
monopo Tokyo developed the branding for baramood, a handheld fan. We established the market strategy and brand concept, then brought them to life through naming, product colors, packaging design, and visual assets to create a brand identity.