YF

YF Designing positive experiences. Brand / Campaign / Movie
[CX]
[BX]
[UX]

Yoroshiku Fantastic is a group of like-minded specialists who got together to create freshly and strategise differently for local and international brands whose main focus is Asia. We’re from all around the globe, have lived and worked on many continents, and draw on the talents of professionals from many different fields. Our partners have been part of multinationals and small agencies, started t

heir own agencies, been mentored by the best and, in turn, mentored many others in disciplines as varied as strategy and planning, creative, design and account service. YF is an integrated creative agency that establishes long-term relationships with our clients that then develop the foundations for mutual growth and success. Our philosophy is simple: If you don’t love what you do, don’t do it. We love what we do and therefore consider it more a way of life than a way of working. The new era of lightweight & agile professional services.

29/03/2026

10/02/2026

Pokémon is the highest-grossing media franchise in history.

Higher than Marvel. Higher than Star Wars. And it all started with a simple obsession: Collecting bugs. Satoshi Tajiri turned a niche, struggling Game Boy RPG into a global phenomenon by reimagining how we connect. It wasn’t just a game; it was a synchronized explosion of anime, cards, and movies that made the world pay attention.

The Full Story: We’re breaking down the "Secret Empire" of Pokémon over on our Substack.

Follow for more iconic Japanese brand stories.

17/01/2026

From crime bosses to Go-Karts: Nintendo’s history is wilder than any Mario level.

Before they were a $100 billion gaming giant, Nintendo was a 19th-century card company, a taxi service, and (allegedly) a love hotel operator. They even tried selling instant rice!

It took decades of "failed" experiments before they found their true power-up: innovation over raw power. We’re breaking down how the Nintendo Seal of Quality saved the entire industry from the brink of collapse.

Read the full heritage story on our Inside Brand Japan Substack!

住所

Yoyogi 2-33-1 #401
Shibuya-ku, Tokyo
151-0053

営業時間

月曜日 09:00 - 19:00
火曜日 09:00 - 19:00
水曜日 09:00 - 19:00
木曜日 09:00 - 19:00
金曜日 09:00 - 17:00

電話番号

+81367126484

ウェブサイト

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