ShunTokyo

A Tokyo-based bilingual marketing firm led by former Apple creative director Shun Iwai.

14/05/2026

From Blue Suede Shoes to Blue Öyster Cult, blue is a color for music.

The website for Nothing Ear (open) was updated with the introduction of the brand-new blue model. As always, ShunTokyo transcreated it into Japanese.

https://jp.nothing.tech/products/ear-open?%E3%82%AB%E3%83%A9%E3%83%BC=%E3%83%9B%E3%83%AF%E3%82%A4%E3%83%88

25/04/2026

Congrats, Lacoste, on the grand opening of the Shinjuku store today!

23/04/2026

Are you ready for the face-off of the Crocodile and the King of the Monsters?

ShunTokyo contributed the campaign tagline and copy for Lacoste Japan’s latest collaboration with the legendary monster—Godzilla. The new collection includes the exclusive items available only at Lacoste’s Shinjuku store, which opens this weekend.

Photo: Shingo Wakagi

17/04/2026

Glass or metal. Pink or blue.
Whichever you choose, they’re built different.

Two of Nothing’s latest phones have landed in Japan. As always, we transcreated their websites into Japanese. Get yours today.
https://jp.nothing.tech/products/phone-4a-pro?%E3%82%AB%E3%83%A9%E3%83%BC=Silver&%E3%82%B9%E3%83%88%E3%83%AC%E3%83%BC%E3%82%B8=12%2B256GB
https://jp.nothing.tech/products/phone-4a?%E3%82%AB%E3%83%A9%E3%83%BC=White&%E3%82%B9%E3%83%88%E3%83%AC%E3%83%BC%E3%82%B8=8%2B256GB

15/04/2026

Some shots from the SAKURA RAVE by Nothing this evening.

15/04/2026

Nothing Spring Update 2026

The Japanese product copy by

10/04/2026

Cherry blossom season is here—polo shirt season is just around the corner.

Our latest work for Lacoste is the Japanese website introducing their Polo Factory—a colorful, playful showcase and online shop celebrating this legendary shirt.
https://www.lacoste.jp/polo-factory

11/03/2026

Nothing compares 2 pink headphones.

Our latest work for Nothing is the Japanese website introducing the brand-new Headphone (a)—an audio device built different.
https://jp.nothing.tech/products/headphone-a?Colour=Pink

10/02/2026

Doechii, ROSÉ, Questlove, and you.
Behind every original, there is always the original of denim.

Our new work for Levi’s is the Japanese website of their latest BEHIND EVERY ORIGINAL campaign.
https://levi.jp/pages/behindeveryoriginal

16/01/2026

ShunTokyo is thrilled to welcome AIGLE—a French all-weather footwear and apparel brand founded in 1853 in Montargis, France—as our latest client. AIGLE’s story began with its now-iconic rubber boots, originally made for farmers.

08/01/2026

Start your new year with new lights.
ShunTokyo kicks off 2026 with a brand-new work for Nothing—the Japanese website for the latest Phone (3a) Lite, featuring the new Glyph Light on its back panel. The phone drops on 15 January.
https://jp.nothing.tech/products/phone-3a-lite?Colour=White&Capacity=8%2B128GB

住所

Proud Ichigayayanagicho 905, 15-1 Ichigayayanagicho
Shinjuku-ku, Tokyo
162-0061

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https://shuntokyo.com/

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ShunTokyo

14/05/2026

25/04/2026

23/04/2026

17/04/2026

15/04/2026

15/04/2026

10/04/2026

11/03/2026

10/02/2026

16/01/2026

08/01/2026

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