imageMILL

21/04/2026

launching tomorrow!

23/03/2026

Next in our series for the IJCC, exploring imageMILL’s regenerative branding framework for systemic change, we look at Circularity.
Circularity is where regenerative thinking becomes practical. Moving beyond the linear model of extract, produce, and discard, this article explores how businesses can design systems that retain value, reduce waste, and build long-term resilience.

Read the full article via IJCC below.

🌱 Featured Article: The Regenerative 7Cs – CIRCULARITY🌱

If Connection asks who and what we are responsible to, Circularity asks how our systems behave over time.

Modern industry was built on a linear model: extract, produce, consume, discard. That model delivered scale and efficiency, but it also delivered waste. Materials move in one direction. Value is lost at the end of use. Environmental and social costs accumulate elsewhere.

Regenerative business requires a different logic. Circularity is the deliberate design of products, services, and systems so that materials remain in use, value is retained at its highest level for as long as possible, and waste becomes input rather than output.

To read the full article, visit: https://zurl.co/8x9Z7

Written by Rick Grehan, IJCC Board Member, Sustainability Committee Manager, and founder of imageMILL

05/03/2026

We’re hiring!

imageMILL is looking for a Regenerative Projects Producer / Coordinator to help coordinate projects across both our creative studio and the MILL, our regenerative living lab currently being developed in Fujino, Kanagawa.

For over 20 years imageMILL has worked with global brands and organisations through film, storytelling, and regenerative branding. At the same time we are restoring a 100-year-old silk farm kominka in Fujino to become the The MILL 里山ラボ a place for regeneration, creativity, workshops, and community.

This role will work across both worlds, helping coordinate creative projects, partnerships, workshops, and the ongoing development of the MILL.

We’re looking for someone organised, proactive, and interested in environmental and social change.
Japanese language ability is essential.

The role can be part-time or full-time depending on the candidate and may grow into a larger leadership role as the MILL develops.

If this sounds like you, or someone you know, please take a look and feel free to share.

Full job description:

日本語は下記 Regenerative Projects Producer / Coordinator (imageMILL + the MILL) Tokyo / Fujino (Kanagawa) imageMILL is a regenerative branding and storytelling studio based in Tokyo. For over 20 years we have worked with global brands and organisations to help communicate environmental and so...

22/01/2026

The next article in our IJCC Regenerative Business series explores Creativity as a strategic capability, not a cosmetic one. When creativity is applied upstream, through design thinking and biomimicry, it becomes the bridge between purpose and circular systems.
Full article now live on the IJCC website.

Written by Rick Grehan, founder of imageMILL and Ireland Japan Chamber of Commerce Board Member.

🌱 Featured Article: The Regenerative 7Cs – CREATIVITY: Designing for Transformation 🌱

Following last month’s exploration of CORE, this article turns to the second principle of the Regenerative 7Cs: CREATIVITY, and asks how businesses turn purpose into real products, services, and systems.

In regenerative business, creativity is not decoration or marketing but a strategic capability: “Creativity is how values become tangible, how ideas become offerings, and how regeneration becomes commercially viable.”

The article challenges the idea that creativity comes at the end of the process. Instead, regenerative companies apply creativity much earlier, at the point of problem definition, system design, and innovation. Drawing on biomimicry, design thinking, and circularity, it shows how learning from nature helps businesses design for resilience, efficiency, and long-term value.

By considering Japanese examples such as Monozukuri and Kaizen, alongside Irish examples rooted in craft traditions and repair culture, the article highlights why this approach is a natural cultural fit for both contexts.

Written by Rick Grehan, IJCC Board Member and Sustainability Committee Manager, and founder of . To read the full article, visit: https://ijcc.jp/news/featured-article-regenerative-7cs-creativity-designing-transformation.

Next month, the series continues with the third C: Community & Connection.

05/12/2025

Our latest piece in the 7Cs regenerative branding series. In this article, we introduce the full 7Cs framework we use at imageMILL to help businesses move beyond sustainability and towards a regenerative future shaped by purpose, clarity and culture.
You can read it here on the IJCC site - https://ijcc.jp/index.php/news/featured-article-regenerative-7cs-framework-business-renewal-imagemill

🌱 Featured Article: The Regenerative 7Cs — A Framework for Business Renewal (imageMILL)

Written by Rick Grehan, IJCC Board Member and Sustainability Committee Manager, and founder of imageMILL.

"Last month we argued that sustainability is no longer enough. To meet today’s challenges, businesses must not only reduce harm but create positive impact. The question is: how can companies make regeneration real in their day-to-day operations?

At imageMILL, we use a practical framework called The Regenerative 7Cs — CORE, CREATIVITY, COMMUNITY, CIRCULARITY, CLARITY, CONSCIOUSNESS, and CERTIFY — a blueprint for aligning purpose and profitability while building resilience.

Why This Matters for IJCC Members:

The 7Cs are not abstract—they mirror traditions Irish and Japanese businesses already understand. Merchants in Ōmi or farmers in County Cork didn’t call it 'regeneration,' but they practiced it: fairness in trade, care for community, and respect for resources. The 7Cs give us a modern, global framework to update those principles for today’s challenges.”

📎 To read more about this article, visit: https://ijcc.jp/news/featured-article-regenerative-7cs-framework-business-renewal-imagemill.

05/12/2025

Excited to share the new music video we created with Matsurika, a duo whose music carries real compassion for our fellow sentient beings.
For this piece we travelled together to Taiji, the site made known in the film The Cove, where dolphins are still hunted, killed, and captured for aquariums around the world.
Witnessing the survivors confined in small pens, waiting for whatever comes next, was deeply disturbing.
We hope this film helps more people see what remains hidden. Please reconsider supporting dolphin and whale shows. These are highly intelligent, social mammals, and during the drive hunts entire pods slow to protect their calves, a vulnerability that makes capture possible.
watch the music video here -
https://youtu.be/7U8f3NRP8jI?si=-CDkVdTjRKqNlqPm

26/09/2025

We’re Hiring!

imageMILL is looking for two new team members to join our Tokyo-based ethical branding & production agency:

1) Japanese/English Bilingual Film Editor & Filmmaker

If you’re passionate about storytelling, sustainability, and bringing powerful visual narratives to life, we’d love to hear from you.

📍 Tokyo (full-time/hybrid/flexible)
🎥 Editing portfolio required (Premiere, DaVinci, etc.)
🌱 Passion for ethical branding & positive impact a bonus

2) Assistant Producer / Project Coordinator

Help bring projects from concept to delivery with creativity and precision.

📍 Tokyo (full-time/hybrid/flexible)
🎬 Strong organizational & communication skills
🌱 Passion for ethical branding & production a bonus

👉 Apply now: [email protected]

Learn more: www.imagemill.jp

Watch our work: youtu.be/mbgvmrar4iw?si=edP6MHMtmhVtG-KW

Be part of a B-Corp certified, purpose-driven team shaping stories that inspire change.

Through a powerful collection of work captured across the globe with our incredible clients and partners, we share the story of why imageMILL was created—and...