Wasabiz

08/08/2023

Online Sports Betting: Where Convenience Meets Excitement
By: Paula Serrano

In the recent years, Japan has seen a significant shift in its attitude towards sports betting, particularly in the online realm. The once-conservative approach to gambling is gradually giving way to a more open and receptive environment, setting the stage for the growth of online sports betting. Since there is an evolving landscape of online sports betting in Japan, it is considered as a market teeming with great potential for societal impacts that brands can capitalize on in breaking the Japanese market.

In 2018, Japan took a significant step towards liberalizing its gambling industry by passing the Integrated Resort Promotion Act. This legislation paved the way for the establishment of integrated resorts, which combine casinos with other entertainment and hospitality facilities. While the focus initially revolved around casino gambling, discussions around online sports betting began to gain momentum.

Online betting websites have seen an unprecedented surge in popularity over the years. With millions of avid users actively participating in various betting activities, these platforms have become a goldmine for businesses seeking to expand their reach. As users frequent these websites to place bets, the potential for exposing them to brand advertisements is immense. This has led to the emergence of creative marketing strategies that align brand promotions with the interests of the target audience.

"Here in WASABIZ, we are committed to elevating the online sports betting experience for our users. We aim to create a brand presence that reflects trust, innovation, and excitement. Our advertising efforts are centered around providing valuable insights, enhancing user engagement, and promoting responsible betting behavior. We’re not – we're shaping a dynamic and responsible gaming environment," according to Mr. Yasuhiro Koma, the Chief Executive Officer of WASABIZ.

The anticipation of legalized online sports betting has already stirred the interest of various international sports betting operators. These operators have been closely monitoring the legislative developments in Japan, ready to enter the market as soon as regulations are finalized. This influx of competition could potentially lead to innovative offerings, competitive odds, and enticing promotions for Japanese bettors.

WASABIZ have had the privilege of collaborating with a diverse range of influencers, among them professional athletes and former national team players. Our interactions have extended beyond the realm of traditional partnerships, encompassing insightful interviews and engaging gifting campaigns. These initiatives have been elevated by the inclusion of autographed uniforms, adding an exclusive and personalized touch to our interactions with these remarkable individuals.

Local entrepreneurs and startups are also eyeing the online sports betting space. They see an opportunity to cater to the specific preferences of Japanese consumers, such as focusing on traditional sports like sumo wrestling, baseball, and soccer. Additionally, the integration of Japanese pop culture and technology could set the stage for a unique and engaging betting experience.

Read more here: https://www.wasabiz.com/post/online-sports-betting-where-convenience-meets-excitement

19/07/2023

WASABIZ FORGES STRATEGIC ALLIANCE WITH NANKATSU SC
By Paula Serrano

(Toyohashi, Japan – July 19, 2023) WASABIZ is pleased to announce a strategic partnership with Nankatsu SC.

Nankatsu SC, renowned team of the widely popular manga "Captain Tsubasa," created by Mr. Yoichi Takahashi, has signed an official partnership agreement with WASABIZ Co., Ltd. This manga, which is based on Mr. Takahashi's work and has gained immense acclaim and popularity worldwide, particularly in Europe and South America, where soccer is highly regarded. The partnership contract between our organizations will be in effect from April 2023 until the conclusion of March 2024.

With a clear focus on their long-term goals, this partnership has a mission to create a team that is adored by people both in Japan and worldwide, just like Captain Tsubasa, through fostering dreams and aspirations in children, and by spreading hope and pride among fans and supporters. Additionally, we aim to contribute to the progress of society through this endeavor. The club's steadfast commitment to developing robust infrastructure, fostering youth programs, and continuously raising the bar in terms of footballing excellence highlights their determination to leave an indelible mark in the sport.

"We are thrilled to announce our exciting brand partnership, which marks a significant milestone for WASABIZ. This collaboration brings together a promising partnership with aligned values and a shared commitment to innovation and excellence. Together, we are excited to create a powerful synergy that will redefine our client’s brand recognition in the Japanese market. This partnership ignites a new era of growth and opportunity, and we can't wait to embark on this remarkable journey together,” Mr. Yasuhiro Koma, the CEO of WASABIZ stated.

As this partnership is forged, clients who are looking to establish brand familiarity and pe*****te the Japanese market can depend on Nankatsu SC’s visibility and support from fans, sponsors and stakeholders who recognize the club's commitment to excellence and their potential to make a lasting impact on the target audience.

The alliance between WASABIZ and Nankatsu SC signifies a shared commitment to excellence, mutual growth, and the relentless pursuit of innovation in elevating our brand recognition. Both companies are confident that this partnership will not only strengthen their market positions but also inspire the e-commerce industry as a whole.

https://www.wasabiz.com/post/wasabiz-forges-strategic-alliance-with-nankatsu-sc

24/05/2023

Blending Through Japan’s Culinary Experience
By Yasuhiro Koma

Japan is renowned for its advanced technology and innovation in various fields, including kitchen tools and appliances. While it is true that Japan is known for its advanced kitchen tools, it is also common for Japanese people to use other brands in their kitchens. International brands, particularly those from Western countries, have a long-standing reputation for producing high-quality kitchen tools.

WASABIZ helps international manufacturers of kitchen equipment to break into the Japanese market and compete successfully against local Japanese brands. With our expertise in the field and familiarity with the Japanese market, we are able to provide whatever our clients need in order to find success in Japan.

Our team helps our clients to transition to fit the Japanese market, be it localizing designs if requested, managing online shops, distributor-matching, and obtaining food test certifications for product importation among others. We have also become an Importer of Record for one of our clients, acting as a warehouse, for easy facilitation of the products to the local consumers.

WASABIZ runs the online shop on Rakuten and Amazon.jp for our client engaged in the business of blender equipment. By managing the website blog posts and discount and ambassador coupons, we are able to compete with local brands and maintain the brand reputation with brand page and product pages that are easy to navigate.

By making the products available both at Rakuten and Amazon.jp, it becomes more convenient for the consumers to purchase the products. Rakuten has the super points program, which encourages the buyer to purchase more and gain more points which they can use to avail of the perks such as product discount upon checkout. Amazon.jp has wide-reaching users and therefore introduces client products to a larger population.

Another service WASABIZ offers is Distributor-matching. Through this program, we will be reaching out to retail stores to introduce your brand and arrange for the product placement. We also have contacts with various department stores throughout Japan to reach a wide audience and gain exposure. Together with our ambassador sponsorship and influencer marketing, brand recognition is guaranteed through our services.

Our team also takes care of the logistics and importing if our clients prefer so that they do not have to worry about this tedious aspect. We will conduct a study on how you can effectively manage your goods and import it to Japan.

If you would like to conquer the Japanese market with your advanced kitchen tools and equipment, we are willing and excited to help you in achieving success. Through our consultation services, we are able to provide a case study for your product.

Since Japanese consumers are influenced by global trends and innovations in the culinary world. They may be drawn to international brands that are widely recognized or endorsed by famous chefs or cooking enthusiasts worldwide. It will be advantageous for international manufacturers to introduce their products in the local market with the help of WASABIZ.

https://www.wasabiz.com/post/blending-through-japan-s-culinary-experience

15/05/2023

Manuka Honey: Buzzing from New Zealand to Japan
By Yasuhiro Koma

Many people find that organic food tastes better compared to conventionally grown food. Not only it is healthier, but organic farming practices can enhance the flavors and quality of fruits, vegetables, and other organic products.

One example of this is the Manuka honey, which has shown positive results in studies conducted by experts. The Manuka honey is a type of honey that is produced by bees that feed on the nectar of the Manuka tree, which is native to New Zealand. It is known for its unique properties and has been used for centuries in traditional medicine.

WASABIZ, through Rakuten Ichiba, one of the largest e-commerce platforms in Japan and globally, has been instrumental for our clients to break into the Japanese market. Through Rakuten’s unique features such as the cashback deals and its loyalty program called Rakuten Super Points, customers earn points on their purchases that can be redeemed for discounts on future purchases and aid in boosting the product sales.

WASABIZ’s team of experts manages the online shops in Rakuten, and we are able to boost the sales through integrating Point Programs, Sales Events and Ads. Our strong connections with well-known Japanese influencers specialized in these platform is another factor in boosting product sales. By collaborating to advertise the product on their social platforms with loyal followers and niche audience, brands can reach potential customers who have a genuine interest in their products or services.

We also offer customer service support for easy facilitation of business. Our aim is to respond to customer inquiries and issues promptly as well as proactively communicating updates regarding delays, backorders, or any other issues that may affect the delivery of customer orders.

WASABIZ has an exclusive partnership with the best Manuka Honey producer in the industry. However, we are excited and looking forward to building a relationship with other food supplement producers that will benefit from our other case studies.

WASABIZ offers services which covers the entire range of e-commerce, including web design, local logistical and customer support, marketing research and more. With the correct direction and business strategy, your brand can break the Japanese market, too.

https://www.wasabiz.com/post/manuka-honey-buzzing-from-new-zealand-to-japan

27/04/2023

Building Your Brand in Japan Through Wasabiz
By Yasuhiro Koma

Building your brand in Japan requires a strategic approach that takes into account the unique cultural and business landscape of the country. Brands must conduct research on the local culture, business practices, and consumer preferences. This will help them tailor their brand messaging and marketing efforts to resonate with Japanese consumers.

WASABIZ helps brands and companies wanting to enter Japan and build their image in the industry. With years of experience in e-commerce and digital marketing, we can help localize your brand through our logistics services which is designed to provide efficient and cost-effective solutions for companies that need to transport their goods to Japan. We provide customized logistics solutions that are tailored to meet the specific needs of our clients, including order tracking, inventory management, and fulfilment services.

With years of expertise and extensive knowledge of the Japanese culture, our digital marketing service includes offering Japanese-language support, providing local payment options, and ensuring fast and reliable delivery. This will ensure that international brands can break the Japanese market smoothly and efficiently. Our team also has an influencer partnership where we can connect you to large Japanese influencers to promote your account or hashtag.

WASABIZ also offers web design services that are tailored for the Japanese consumers. Since 90% of the population in Japan has an internet connection, having a strong visibility and presence in the Japanese online marker can greatly impact your brand recognition and awareness. We provide written, visual, or multimedia content that is tailored to your target audience and business goals. A key aspect of web design is ensuring that users have a positive experience when interacting with your website and high-quality content is essential for engaging users and driving conversions.

At WASABIZ, we create opportunities for international brands and help break the Japanese market. Networking and building trust take time and effort, but it is critical for establishing a strong foothold in the market. With the right strategies and approach, you can conquer the Japanese market.

https://www.wasabiz.com/post/building-your-brand-in-japan-through-wasabiz

13/04/2023

Digital Advertising Trends in Japan
By Yasuhiro Koma

Digital advertising is the future of marketing. Through the use of technology, brands and companies are able to target specific audiences based on factors like age, location, interests, and online behavior. This means that ads can be tailored to reach the people who are most likely to be interested in the product or service being advertised, resulting in a more cost-efficient and effective use of the advertising budget.

Japan is one of the largest digital advertising markets in the world, with a unique digital landscape and consumer behavior. Here are three popular digital advertising trends you can utilize to break in the Japanese market:

1. Influencer Marketing - Influencer marketing has become increasingly popular in Japan, with companies partnering with social media influencers to promote their products or services to their followers. Influencers who have a specific niche or audience on social media platforms like Instagram, YouTube, and TikTok, that they cater to, make them an effective tool for reaching a targeted audience.

By partnering with the right influencer, companies can reach a group of people who are interested in their product or service. Moreover, it can be tracked and measured, allowing companies to determine the effectiveness of their campaigns. Metrics like engagement rate, reach, and conversions can be tracked, and data can be used to optimize future campaigns.

2. Video Advertising - Video advertising is also becoming more prevalent in Japan, with more companies using videos to promote their products or services on social media platforms like YouTube. This trend is expected to continue, with more companies leveraging video advertising to capture the attention of Japanese consumers.

YouTube is the most popular video platform in Japan, with a significant share of the video advertising market. TikTok and Instagram are also becoming more popular and being utilized by brands to reach their target audience with short, entertaining video ads. These ads are designed to be easily consumed and shared on social media platforms.

3. Programmatic Advertising - Programmatic advertising has seen significant growth in Japan, with more companies using automated technology to buy and sell ad space online. This trend is expected to continue, with programmatic advertising becoming more prevalent in the Japanese digital advertising landscape.

This type of advertising allows companies to optimize their ad campaigns in real-time, based on data and performance metrics. This can lead to better results and higher Return On Investment, as ads can be optimized to reach the most relevant and engaged audience.

https://www.wasabiz.com/post/popular-digital-advertising-trends-in-japanPopular

04/04/2023

How the Japanese Supply Chain Management Can Maximize Your Investment
By: Yasuhiro Koma

Japan has always been a prominent figure for its efficient and effective supply chain management systems. As a leading participant in the movement of global operations, Japan relies on one of the most enlightened, productive movements of raw materials in the industrialized world. Foreign investors will get more from their investments through effective supply chain management.

By streamlining operations through optimizing processes and reducing waste, supply chain management can help businesses operate more efficiently, thereby reducing costs and maximizing profits.

系列 or “Keiretsu” observed by Japanese companies refers to a system where they develop close relationships with their suppliers, establishing long-term partnerships that promote trust and mutual benefit. This permits improved organization and communication between companies and their suppliers, resulting in more efficient and cost-effective supply chains.

Effective supply chain management can help businesses identify and mitigate potential risks, such as supply disruptions or quality issues, which can help protect investments and prevent losses.

カンバン or “Kanban” is a visual system used in Japanese supply chain management to manage inventory levels and production schedules. It helps ensure that production is aligned with demand and that inventory levels are optimized to reduce waste and improve efficiency.

By fostering greater collaboration between suppliers, manufacturers, and distributors, supply chain management can help businesses identify opportunities for innovation and cost savings, which can ultimately lead to higher returns on investment.

Moreover, Total Quality Management (TQM) is also utilized by Japanese companies. It refers to a management approach that focuses on continuous improvement and the elimination of defects in the production process. It is a core part of Japanese supply chain management, and it helps ensure that products are produced to the highest possible standards.

By providing greater visibility into the supply chain, businesses can better anticipate and respond to changes in demand, inventory levels, and production schedules, which can help minimize waste and improve profitability.

With the help of technology, such as data analytics and automation, businesses can gain deeper insights into their supply chains and make more informed decisions about inventory levels, production schedules, and other key factors that can impact profitability.

Overall, Japan's supply chain management systems are highly focused on efficiency, quality, and continuous improvement. By emphasizing close relationships with suppliers, JIT production, TQM, lean manufacturing, and Kanban, Japanese companies have been able to build some of the most efficient supply chains in the world.

Schedule a consultation by calling +81 50-5539-5078 or visit wasabiz.com.

https://www.wasabiz.com/post/how-the-japanese-supply-chain-management-can-maximize-your-investment

29/03/2023

WASABIZ: The Gateway to Japan

Entering the Japanese market can be challenging, but with the right connections and proper documentation, foreign clients and investors may be able to start up their businesses in the “Land of the Rising Sun”. With Japan having a population of over 120 million people, the country also has the world’s 4th biggest e-commerce market with sales exceeding $160 billion.

Japan is a highly attractive market for businesses looking to expand globally, and for a good reason. Japan is the third-largest economy in the world and has a highly sophisticated and technologically advanced consumer base. Additionally, Japan is known for its strong brand loyalty, which can be a significant advantage for businesses looking to establish themselves in the market.

However, establishing a brand presence in the Japanese market can be tough, as there are many cultural, linguistic, and regulatory restrictions to navigate. It is essential to partner with a reputable local firm or consultant to help navigate the unique business culture and regulations of the Japanese market.

At WASABIZ, we provide a comprehensive range of services to help foreign firms and companies establish and grow their business in Japan. From E-Commerce support, Logistics, Distributor Matching, Digital Marketing, Market Research Analysis, Web Design, and many more, our years of experience have proved to be effective in engaging with the target audience through a solid strategy that aligns with your company’s business goals.

Before entering the Japanese market, it is important to understand its culture and consumer behavior. We can assist you in analyzing the market trends, consumer preferences, and buying habits in relation to your brand. Our team of highly experienced experts can provide valuable insights, contacts and supper in establishing your business in Japan.

To succeed in the Japanese market, localizing the product is also important to meet the needs and preferences of Japanese consumers. This includes adapting for branding, packaging and messaging and establishing a physical presence in Japan. It is also essential to develop a comprehensive marketing strategy that best suits the Japanese market. With the right approach and resources, you can enter the highly lucrative Japanese market and expand your global presence.

Schedule a consultation by calling +81 50-5539-5078 or visit wasabiz.com.

Click on the link for more information: https://rb.gy/enmx

24/01/2023

株式会社WASABIZは、日本から世界へ進出する企業への海外法人営業代行サービスを日本企業に提供しており、同じく豊橋から世界を目指す大学生のロボコンへの熱量に共感し、応援しています。 株式会社WASABIZ事業拡大につき地元豊橋での積極的な採用活動を行っており、豊橋の大学生や豊橋在住の既卒者への関心が高いため、協賛という形で豊橋技術科学大学ロボコン同好会をサポートすることに致しました。契約期間は2023年1月より国内大会の行われる6月末日までです。 詳しくはこちらをご参照ください。

株式会社WASABIZは、日本から世界へ進出する企業への海外法人営業代行サービスを日本企業に提供しており、同じ…