Brands & Content Creators Hub

01/09/2026

The most dangerous lie in Africa’s creative economy is: “If the work is good, the money will come.” It won’t. Because money does not follow talent or skills. It follows business models. This is why Africa has world-class filmmakers, photographers, designers, digital creators and musicians, y...

01/09/2026

ART AND CREATIVE CAREER DISCOVERY I have spent over 20 years as an artist and creative in Kenya. I have seen, experienced, read, researched and arrived at a solid conclusion that we as career creatives MUST take time to know and clearly see the Creative Industry/Creative Economy and how it operates....

01/09/2026

As writers and content creators – whose words can reach thousands of people – it’s our responsibility to avoid using harmful language, especially when it comes to mental health.

As writers and content creators - whose words can reach thousands of people – it's our responsibility to avoid using harmful language, especially around mental health.

01/09/2026

01/09/2026

01/09/2026

01/09/2026

01/09/2026

01/09/2026

15/08/2026

Kenya’s creative economy is worth an estimated KES 500 billion and contributes more than 5% of GDP, yet more than 70% of creative professionals in East Africa operate informally. That has made “formalisation” an increasingly popular solution, but formalisation is not automatically good for creators. Kenya’s proposed Creative Economy Bill shows why. It promises funding, tax incentives and IP protection, while also introducing new regulatory powers, registration requirements and content takedown provisions.

Edition 111 Hello, and welcome to today’s edition of the Creative Brief Newsletter. If you’re reading this in your inbox, thank you for staying with us.