MARKETING SOCIETY OF KENYA, 51 Lenana Road, Kilimani (2026)

30/09/2026

🔥 𝗦𝗣𝗘𝗖𝗜𝗔𝗟 𝗢𝗙𝗙𝗘𝗥 𝗙𝗢𝗥 𝗠𝗦𝗞 𝗠𝗘𝗠𝗕𝗘𝗥𝗦! 🔥
ThirdFlow is giving MSK members an exclusive discount on Second Wave tickets!

𝗠𝗦𝗞 𝗣𝗥𝗜𝗖𝗘: KES 3,500
~𝗥𝗲𝗴𝘂𝗹𝗮𝗿 𝗣𝗿𝗶𝗰𝗲: KES 5,000~
𝗬𝗢𝗨 𝗦𝗔𝗩𝗘 KES 1,500
𝗣𝗥𝗢𝗠𝗢 𝗖𝗢𝗗𝗘: MSK984

👆🏾 Use this code at checkout to unlock your MSK member price.
Come through for 12 hours of live sets, Mixx Masters, dancing and great food - plus your ticket includes the ThirdFlow Grill Experience with Kenyan choma, chicken, smoky bites and plant-based options.

📅 Saturday, 3 October 2026
⏰ 12PM–12AM
📍 The Stables, Magnate City, Limuru

Bolt & Little Cab will have special event rates to and from the venue.

𝗕𝗼𝗼𝗸 𝗵𝗲𝗿𝗲:
https://mookh.com/thirdflowexperience
DON’T FORGET: MSK984
KES 3,500 instead of KES 5,000!
Eat. Dance. Repeat. 💃🏾🔥

12/09/2026

At the 𝗠𝗦𝗞 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝟮𝟬𝟮𝟲, MSEA's Director Corporate Services, 𝗘𝗿𝗶𝗰 𝗢𝘄𝗶𝗻𝗼 , joined industry leaders and marketing professionals to share strategic insights on empowering Kenya’s micro and small enterprises.

His message highlighted inclusive growth and structural capability: In an evolving commercial landscape, effective marketing for MSEs must go beyond traditional reach it requires building accessible tools that drive businesses directly from production to sustainable profitability.

Key Insights Shared:

• 𝗕𝘂𝗶𝗹𝗱 𝗠𝗮𝗿𝗸𝗲𝘁 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲𝗻𝗲𝘀𝘀: Marketing capability sits at the absolute center of enterprise success, equipping small businesses with the skills, visibility, and market access required to thrive in a changing economy.

• 𝗥𝗲-𝘁𝗮𝗶𝗹𝗼𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗧𝗼𝗼𝗹𝘀: To drive real inclusion, industry professionals must re-imagine standard practices designing pricing, packaging, and measurement models built specifically for micro and small enterprises.

• 𝗗𝗿𝗶𝘃𝗲 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗔𝗰𝗰𝗲𝘀𝘀: Closing capability gaps requires targeted, practical frameworks that provide long-operating enterprises with direct access to markets and growth capital.

🎯 𝗚𝗿𝗼𝘄𝘁𝗵 𝗯𝘆 𝗗𝗲𝘀𝗶𝗴𝗻: 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝗖𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗘𝗰𝗼𝗻𝗼𝗺𝘆

12/09/2026

𝗥𝗔𝗝𝗨𝗟 𝗠𝗔𝗟𝗗𝗘 | 𝗠𝗦𝗞 𝗠𝗔𝗥𝗞𝗘𝗧𝗘𝗥𝗦 𝗖𝗢𝗡𝗙𝗘𝗥𝗘𝗡𝗖𝗘 𝟮𝟬𝟮𝟲

At the 𝗠𝗦𝗞 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝟮𝟬𝟮𝟲, 𝗥𝗮𝗷𝘂𝗹 𝗠𝗮𝗹𝗱𝗲, Commercial Director & Business Owner at Pwani Oil Products Ltd, challenged leaders to stop trying to please everyone and make deliberate choices about their growth engine.

His message was direct: "𝗧𝗵𝗲 𝗺𝗼𝘀𝘁 𝗲𝘅𝗽𝗲𝗻𝘀𝗶𝘃𝗲 𝗽𝗹𝗮𝗰𝗲 𝘁𝗼 𝘀𝗶𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗺𝗶𝗱𝗱𝗹𝗲." Winning requires choosing either a volume or a value strategy and aligning every part of the business behind it.

𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀:
𝗖𝗼𝗺𝗺𝗶𝘁 𝘁𝗼 𝗬𝗼𝘂𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Pick volume scale or value differentiation; avoiding a clear choice erodes profitability.

𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗲 𝗧𝘄𝗼 𝗣𝗹𝗮𝘆𝗯𝗼𝗼𝗸𝘀: The Volume Game demands pe*******on, distribution reach, and relentless efficiency. The Value Game relies on premiumization, desirability, and margin expansion.

𝗔𝗹𝗶𝗴𝗻 𝘁𝗵𝗲 𝗢𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Positioning isn't just an ad campaign—it's a core business decision. Product, pricing, packaging, supply chain, and channels must all mirror your brand positioning.

𝗘𝗹𝗶𝗺𝗶𝗻𝗮𝘁𝗲 𝗖𝗼𝗻𝘁𝗿𝗮𝗱𝗶𝗰𝘁𝗶𝗼𝗻𝘀: You cannot position for value in your marketing while operating for volume everywhere else. Contradiction destroys brand equity.

𝗟𝗲𝗮𝗱 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗜𝗺𝗽𝗮𝗰𝘁: Evolve from traditional campaign managers asking "What campaign should we run?" to growth architects answering "Where will our growth come from?"

Where is your brand sitting on the Beach Bed and does the rest of your business know?

🎯 𝗧𝗵𝗲 𝗡𝗲𝘅𝘁 𝗚𝗿𝗼𝘄𝘁𝗵 𝗙𝗿𝗼𝗻𝘁𝗶𝗲𝗿: 𝗪𝗵𝗮𝘁 𝗘𝘃𝗲𝗿𝘆 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿 𝗠𝘂𝘀𝘁 𝗗𝗼 𝗡𝗼𝘄

11/09/2026

𝗠𝗔𝗥𝗬 𝗪𝗔𝗠𝗔𝗘 | 𝗠𝗦𝗞 𝗠𝗔𝗥𝗞𝗘𝗧𝗘𝗥𝗦 𝗖𝗢𝗡𝗙𝗘𝗥𝗘𝗡𝗖𝗘 𝟮𝟬𝟮𝟲

At the 𝗠𝗦𝗞 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝟮𝟬𝟮𝟲, 𝗠𝗮𝗿𝘆 𝗪𝗮𝗺𝗮𝗲, 𝗖𝗘𝗢 𝗼𝗳 𝗧𝗩𝗚 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴, challenged leaders to rethink how they build brands, understand consumers and drive long-term growth.

Her message was clear: 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗼𝗱𝗮𝘆’𝘀 𝗔𝗳𝗿𝗶𝗰𝗮𝗻 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀, 𝗺𝗼𝗯𝗶𝗹𝗶𝘀𝗲 𝗯𝗲𝗳𝗼𝗿𝗲 𝘀𝗲𝗲𝗸𝗶𝗻𝗴 𝗳𝘂𝗻𝗱𝗶𝗻𝗴, and build brands that genuinely 𝗶𝗻𝘀𝗽𝗶𝗿𝗲 𝗽𝗲𝗼𝗽𝗹𝗲.

She challenged leaders to ask: 𝗔𝗿𝗲 𝘆𝗼𝘂 𝗯𝗼𝗹𝗱 𝗲𝗻𝗼𝘂𝗴𝗵 𝘁𝗼 𝗽𝘂𝗿𝘀𝘂𝗲 𝗶𝗱𝗲𝗮𝘀 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝗵𝗮𝘀 𝗻𝗼𝘁 𝘆𝗲𝘁 𝗵𝗲𝗮𝗿𝗱?

Securing the next 𝟯𝟬 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗲𝘅𝗽𝗼𝗻𝗲𝗻𝘁𝗶𝗮𝗹 𝗴𝗿𝗼𝘄𝘁𝗵 will require leaders to embrace 𝗽𝗮𝗶𝗻𝗳𝘂𝗹 𝘀𝗲𝗹𝗳-𝗱𝗶𝘀𝗿𝘂𝗽𝘁𝗶𝗼𝗻 and 𝗶𝗻𝘀𝘁𝗶𝘁𝘂𝘁𝗶𝗼𝗻𝗮𝗹 𝗿𝗲𝗻𝗲𝘄𝗮𝗹.

🎯 𝗚𝗿𝗼𝘄𝘁𝗵 𝗯𝘆 𝗗𝗲𝘀𝗶𝗴𝗻: 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝗖𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗘𝗰𝗼𝗻𝗼𝗺𝘆

11/09/2026

𝗥𝗘𝗜𝗠𝗔𝗚𝗜𝗡𝗜𝗡𝗚 𝗧𝗛𝗘 𝗧𝗥𝗔𝗩𝗘𝗟𝗟𝗘𝗥 𝗝𝗢𝗨𝗥𝗡𝗘𝗬 | 𝗠𝗦𝗞 𝗠𝗔𝗥𝗞𝗘𝗧𝗘𝗥𝗦 𝗖𝗢𝗡𝗙𝗘𝗥𝗘𝗡𝗖𝗘 𝟮𝟬𝟮𝟲

What does it take to make a destination stand out in a world where travellers have more choices, more influence and higher expectations?

Speaking at the 𝗠𝗦𝗞 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝟮𝟬𝟮𝟲, 𝗝𝘂𝗻𝗲, 𝗖𝗘𝗢 𝗼𝗳 𝘁𝗵𝗲 𝗞𝗲𝗻𝘆𝗮 𝗧𝗼𝘂𝗿𝗶𝘀𝗺 𝗕𝗼𝗮𝗿𝗱 (𝗞𝗧𝗕), highlighted the need for destination marketing to evolve with the modern traveller.

“𝗧𝗼𝗱𝗮𝘆’𝘀 𝘁𝗿𝗮𝘃𝗲𝗹𝗹𝗲𝗿𝘀 𝗵𝗮𝘃𝗲 𝗺𝗼𝗿𝗲 𝗰𝗵𝗼𝗶𝗰𝗲𝘀, 𝗺𝗼𝗿𝗲 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝘅𝗽𝗲𝗰𝘁𝗮𝘁𝗶𝗼𝗻𝘀.”

Her message was clear: 𝗱𝗲𝘀𝘁𝗶𝗻𝗮𝘁𝗶𝗼𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗮𝗻𝗻𝗼𝘁 𝘀𝘁𝗼𝗽 𝗮𝘁 𝗶𝗻𝘀𝗽𝗶𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝘁𝗿𝗶𝗽.

The experience must be considered from the moment a destination is recommended or discovered, through search and booking, transport, accommodation and activities, to payments, safety and finally departure.

Every touchpoint is an opportunity to build trust, create value and shape how a traveller remembers a destination.

For Kenya, this means thinking beyond attracting visitors and focusing on creating a destination experience that is 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲, 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗮𝗻𝗱 𝗶𝗻𝗰𝗹𝘂𝘀𝗶𝘃𝗲.

The bigger opportunity is to put the 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗮𝘁 𝘁𝗵𝗲 𝗰𝗲𝗻𝘁𝗿𝗲 of destination strategy — connecting people, technology, businesses and experiences to deliver a journey that makes Kenya not just a place to visit, but a place to remember.

📍 𝗣𝗿𝗶𝗱𝗲𝗜𝗻𝗻 𝗣𝗮𝗿𝗮𝗱𝗶𝘀𝗲 𝗕𝗲𝗮𝗰𝗵 𝗥𝗲𝘀𝗼𝗿𝘁 & 𝗦𝗽𝗮, 𝗠𝗼𝗺𝗯𝗮𝘀𝗮
🎯 𝗚𝗿𝗼𝘄𝘁𝗵 𝗯𝘆 𝗗𝗲𝘀𝗶𝗴𝗻: 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝗖𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗘𝗰𝗼𝗻𝗼𝗺𝘆

11/09/2026

𝗠𝗦𝗞 𝗠𝗔𝗥𝗞𝗘𝗧𝗘𝗥𝗦 𝗖𝗢𝗡𝗙𝗘𝗥𝗘𝗡𝗖𝗘 𝟮𝟬𝟮𝟲

As conversations around the future of marketing continue at the 𝗠𝗦𝗞 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝟮𝟬𝟮𝟲, 𝗕𝗲𝘁𝘁𝘆 𝗡𝗷𝗶𝗿𝗮𝗶𝗻𝗶 offered a timely perspective on the growing importance of trust and confidence in an increasingly noisy marketplace.

A key message from her session was the changing role of brands in a high-noise environment, where consumer confidence is becoming more important than ever.

“𝗞𝗲𝗻𝘆𝗮 𝗶𝘀 𝗲𝗻𝘁𝗲𝗿𝗶𝗻𝗴 𝗮 𝗵𝗶𝗴𝗵-𝗻𝗼𝗶𝘀𝗲 𝘆𝗲𝗮𝗿. 𝗧𝗿𝘂𝘀𝘁 𝗯𝗲𝗰𝗼𝗺𝗲𝘀 𝗰𝗿𝘂𝗰𝗶𝗮𝗹 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘄𝗵𝗲𝗻 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲 𝗳𝗮𝗹𝗹𝘀, 𝗽𝗲𝗼𝗽𝗹𝗲 𝗰𝗵𝗼𝗼𝘀𝗲 𝗺𝗼𝗿𝗲 𝗰𝗮𝗿𝗲𝗳𝘂𝗹𝗹𝘆.”

Her message highlighted a fundamental shift in marketing: the old promise was reach, but the new promise is 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲.

In an increasingly crowded and noisy environment, brands will need to earn consumer confidence by consistently demonstrating 𝘃𝗮𝗹𝘂𝗲, 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲, 𝘀𝗮𝗳𝗲𝘁𝘆 𝗮𝗻𝗱 𝗽𝗿𝗼𝗼𝗳.

The future of marketing will belong to brands that do more than capture attention—they must build trust, deliver on their promises and give consumers compelling reasons to choose them.

📍 𝗣𝗿𝗶𝗱𝗲𝗜𝗻𝗻 𝗣𝗮𝗿𝗮𝗱𝗶𝘀𝗲 𝗕𝗲𝗮𝗰𝗵 𝗥𝗲𝘀𝗼𝗿𝘁 & 𝗦𝗽𝗮, 𝗠𝗼𝗺𝗯𝗮𝘀𝗮
🎯 𝗚𝗿𝗼𝘄𝘁𝗵 𝗯𝘆 𝗗𝗲𝘀𝗶𝗴𝗻: 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝗖𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗘𝗰𝗼𝗻𝗼𝗺𝘆

10/09/2026

𝗗𝗔𝗬 𝟭 | 𝗠𝗦𝗞 𝗠𝗔𝗥𝗞𝗘𝗧𝗘𝗥𝗦 𝗖𝗢𝗡𝗙𝗘𝗥𝗘𝗡𝗖𝗘 𝟮𝟬𝟮𝟲

As conversations around the future of marketing continue on Day One of the 𝗠𝗦𝗞 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝟮𝟬𝟮𝟲, 𝗝𝗼𝗲 𝗞𝗮𝗻𝘆𝘂𝗮 offered an important perspective on the role of customer understanding, data and technology in driving marketing success.

A key message from his session was the importance of 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗽𝗿𝗼𝗴𝗿𝗲𝘀𝘀𝗶𝗼𝗻 particularly for marketers seeking to achieve the 𝘀𝗲𝗴𝗺𝗲𝗻𝘁 𝗼𝗳 𝗼𝗻𝗲.

“𝗗𝗮𝘁𝗮 𝗰𝗼𝗻𝘃𝗲𝗿𝘁𝗲𝗱 𝗶𝗻𝘁𝗼 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗮𝗯𝗼𝘂𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘄𝗶𝗹𝗹 𝗽𝗿𝗼𝗽𝗲𝗹 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗲𝗳𝗳𝗼𝗿𝘁𝘀 𝘁𝗼𝘄𝗮𝗿𝗱𝘀 𝘀𝘂𝗰𝗰𝗲𝘀𝘀.”

In an increasingly data-driven marketplace, understanding who the customer is, what they need and how they behave is becoming central to creating more relevant and impactful experiences.

Joe also highlighted how modern digital technologies are enabling marketers to bring 𝗦𝗖𝗜𝗘𝗡𝗖𝗘 and 𝗔𝗥𝗧 together combining data, technology and insights with the creativity and human understanding that have always been at the heart of marketing.

His message was also a reminder of the value of collaboration:

“𝗪𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝘁𝗵𝗶𝘀 𝗳𝘂𝘀𝗶𝗼𝗻.”

The future of marketing lies not in choosing between data and creativity, but in 𝗯𝗿𝗶𝗻𝗴𝗶𝗻𝗴 𝗯𝗼𝘁𝗵 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝗯𝗲𝘁𝘁𝗲𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 𝗮𝗻𝗱 𝘀𝘁𝗿𝗼𝗻𝗴𝗲𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀.

📍 𝗣𝗿𝗶𝗱𝗲𝗜𝗻𝗻 𝗣𝗮𝗿𝗮𝗱𝗶𝘀𝗲 𝗕𝗲𝗮𝗰𝗵 𝗥𝗲𝘀𝗼𝗿𝘁 & 𝗦𝗽𝗮, 𝗠𝗼𝗺𝗯𝗮𝘀𝗮
🎯 𝗚𝗿𝗼𝘄𝘁𝗵 𝗯𝘆 𝗗𝗲𝘀𝗶𝗴𝗻: 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝗖𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗘𝗰𝗼𝗻𝗼𝗺𝘆

10/09/2026

Please have a look at this

𝗗𝗔𝗬 𝟭 | 𝗠𝗦𝗞 𝗠𝗔𝗥𝗞𝗘𝗧𝗘𝗥𝗦 𝗖𝗢𝗡𝗙𝗘𝗥𝗘𝗡𝗖𝗘 𝟮𝟬𝟮𝟲

Day One of the 𝗠𝗦𝗞 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝟮𝟬𝟮𝟲 brought powerful perspectives on the future of marketing, technology and growth.

Taking the stage, 𝗠𝗮𝗿𝗸 𝗞𝗮𝗶𝗴𝘄𝗮, 𝗖𝗘𝗢 𝗼𝗳 𝗡𝗲𝗻𝗱𝗼, challenged marketers to rethink how we approach Artificial Intelligence — not simply as a tool for productivity, but as a capability that can strengthen how we think, create and deliver value.

One sentiment from his session stood out:

“𝗨𝘀𝗲 𝗔𝗜 𝗮𝘀 𝗮 𝗰𝗼𝗮𝗰𝗵, 𝗻𝗼𝘁 𝗮𝘀 𝗮 𝗰𝗿𝘂𝗻𝗰𝗵.”

Kaigwa also shared a compelling outlook for the profession:

“𝗔𝗜-𝗮𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗮𝗿𝗲 𝗞𝗲𝗻𝘆𝗮’𝘀 𝗳𝘂𝘁𝘂𝗿𝗲.”

His message was both practical and timely: marketers need to 𝗯𝘂𝗶𝗹𝗱 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄𝘀, 𝗹𝗲𝗮𝗿𝗻 𝗔𝗜 𝗮𝗻𝗱 𝗮𝗱𝗼𝗽𝘁 — with a 30-day mandate to turn intention into practice.

The AI-accelerated marketer of tomorrow will increasingly be able to demonstrate the capabilities of multiple roles — 𝘄𝗿𝗶𝘁𝗲𝗿, 𝗰𝗼𝗱𝗲𝗿, 𝗲𝗱𝗶𝘁𝗼𝗿, 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗮𝗻𝗱 𝗺𝗼𝗿𝗲 — while bringing together human judgement, creativity and technology.

As Day One unfolds, one thing is becoming clear: 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘄𝗶𝗹𝗹 𝗻𝗼𝘁 𝘀𝗶𝗺𝗽𝗹𝘆 𝗯𝗲𝗹𝗼𝗻𝗴 𝘁𝗼 𝘁𝗵𝗼𝘀𝗲 𝘄𝗵𝗼 𝘂𝘀𝗲 𝗔𝗜, 𝗯𝘂𝘁 𝘁𝗼 𝘁𝗵𝗼𝘀𝗲 𝘄𝗵𝗼 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘁𝗼 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗶𝘁 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝘁𝗹𝘆.

📍 𝗣𝗿𝗶𝗱𝗲𝗜𝗻𝗻 𝗣𝗮𝗿𝗮𝗱𝗶𝘀𝗲 𝗕𝗲𝗮𝗰𝗵 𝗥𝗲𝘀𝗼𝗿𝘁 & 𝗦𝗽𝗮, 𝗠𝗼𝗺𝗯𝗮𝘀𝗮
🎯 𝗚𝗿𝗼𝘄𝘁𝗵 𝗯𝘆 𝗗𝗲𝘀𝗶𝗴𝗻: 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝗖𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗘𝗰𝗼𝗻𝗼𝗺𝘆

07/09/2026

𝗙𝗜𝗡𝗔𝗟 𝗖𝗔𝗟𝗟: 𝗙𝗘𝗪 𝗦𝗣𝗔𝗖𝗘𝗦 𝗥𝗘𝗠𝗔𝗜𝗡𝗜𝗡𝗚 𝗙𝗢𝗥 𝗠𝗦𝗞 𝗖𝗢𝗡𝗙𝗘𝗥𝗘𝗡𝗖𝗘 𝟮𝟬𝟮𝟲!

This is your last opportunity to secure a seat at East Africa’s premier gathering of marketing minds, corporate leaders, and growth strategists.

Don't miss out on transformative insights, high-level networking, and key strategies to design sustainable growth for your brand in a changing economy.

🎟️ 𝗚𝗘𝗧 𝗬𝗢𝗨𝗥 𝗦𝗣𝗢𝗧 𝗕𝗘𝗙𝗢𝗥𝗘 𝗜𝗧’𝗦 𝗧𝗢𝗢 𝗟𝗔𝗧𝗘:
https://members.msk.co.ke/eventdetailv2?eid=2%2fgIJ%2blPL%2bbDUrzFRXZF3Q%3d%3d

📍 𝟭𝟬–𝟭𝟭 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 𝟮𝟬𝟮𝟲
𝗣𝗿𝗶𝗱𝗲𝗜𝗻𝗻 𝗣𝗮𝗿𝗮𝗱𝗶𝘀𝗲 𝗕𝗲𝗮𝗰𝗵 𝗥𝗲𝘀𝗼𝗿𝘁 & 𝗦𝗽𝗮, 𝗠𝗼𝗺𝗯𝗮𝘀𝗮

🎯 𝗚𝗿𝗼𝘄𝘁𝗵 𝗯𝘆 𝗗𝗲𝘀𝗶𝗴𝗻: 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝗖𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗘𝗰𝗼𝗻𝗼𝗺𝘆

𝗧𝗮𝗴 𝗮 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿 𝘄𝗵𝗼 𝗻𝗲𝗲𝗱𝘀 𝘁𝗼 𝗴𝗲𝘁 𝘁𝗵𝗲𝗶𝗿 𝘁𝗶𝗰𝗸𝗲𝘁 𝘁𝗼𝗱𝗮𝘆!

📞 0792001391
✉️ [email protected]

MARKETING SOCIETY OF KENYA

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