13/08/2026
There are 2 competitive advantages that will ensure your marketing is successful in Kenya today:
1. Kenya’s population has now grown to over 58 million people. Every single one of those people needs products, services and solutions every day. That means the market is large and full of opportunity for businesses that position themselves well and solve real problems.
2. Artificial Intelligence (AI) has dramatically reduced the time, cost and effort required to run and market a business. Tasks that once took days or weeks can now be completed in hours. Small business owners who learn basic AI skills will gain a major advantage in productivity, content creation and customer engagement.