03/08/2022
Advertising effectiveness refers to the measure of how likely it is that your customer will purchase your product after seeing your advertisement. The higher your advertising effectiveness is, the more likely your customer is to purchase your product.
Any advertisements that originate from you – the ‘strong brand’ – will be met with curiosity and reliance. Think about the strongest brands you know and how you feel when a new product comes out. When Apple releases its newest iPhone, are you curious about the new features? Most of us are!
When your brand is well established, and the products are reliable, new product releases and promotions will make a strong impact on your customers. Your brand – and its advertising – can more effectively spark curiosity and excitement from your customers.
