Crestwood Marketing & Communications Ltd

04/09/2026

What do you do when your client accounts for 99.8% of national healthcare conversations, but 68.3% of the coverage is negative?

You don't panic. You build a system. 🛠️

For our PRSK Awards Campaign of the Year submission, we are pulling back the curtain on our crisis and reputation management work with Kenyatta National Hospital (KNH).

The primary issue wasn't a lack of medical success—it was the absence of structured, timely, and coordinated communication. In our latest case study, we break down exactly how the Crestwood team leveraged data, social listening, and a RACI-based framework to overhaul KNH's crisis protocols, shift media sentiment, and eliminate the digital information vacuum.

Read the full strategic breakdown in the article below, and let us know your thoughts on modern crisis management in the comments! 👇

https://www.linkedin.com/pulse/crisis-reputation-management-case-study-crestwoodcomms-v29vf/

Submission to the PRSK Awards for Excellence 2025 Crestwood Marketing & Communications , Kenyatta National Hospital Ke , Public Relations Society of Kenya (PRSK) Background Kenyatta National Hospital (KNH) is Kenya’s largest referral, teaching and research hospital, mandated to provide specialized...

03/09/2026

We walked into last Thursday morning, completely clueless that the universe was about to pull off the ultimate plot twist for the team. 🏆

We spent the day at Africa PR Week, deeply immersed in masterclasses and conversations on "Redefining Africa." The sessions validated everything we do:
1️⃣ Nation Branding requires data: A perfect mirror of our PRSK Event of the Year work for KEPROBA.
2️⃣ Crisis simulation needs agility: A reflection of the high-stakes tech strategies we used in our PRSK-winning Crisis Campaign for Kenyatta National Hospital.

As our team sharpened their edges in the daytime sessions, we had no idea the very same day would culminate in us walking away with major honors at the PRSK Awards that evening! 🤯

To our clients, KEPROBA and KNH, thank you for believing in us to carry your brands forward. To the Team - who don't just study the next frontier of communication but are actively winning in it - Hongera! 👏🏾

📸: Frontline Media
💻: Crestwood Marketing & Communications

02/09/2026

In a crisis, the clock is always ticking, and your first move dictates the rest of the narrative.

Let’s test your crisis reflexes! For all the PR practitioners and brand managers out there, here is a real-world scenario: 👇

A leaked video sparks backlash. Facts are unclear, but media demand answers. What is your first strategic move?

A. Deny everything immediately to protect the brand 🛑
B. Issue a short holding statement 📝
C. Wait in silence for all the facts 🤐
D. Delete negative comments 🗑️

Drop your answer (A, B, C, or D) in the comments below!

01/09/2026

We were awarded 1st Runners up at the 55th Public Relations Society of Kenya - PRSK Excellence Awards for our crisis communications work with Kenyatta National Hospital (KNH).

We couldn't have done it without the trust and collaboration of our incredible client. Swipe through to see why preparation is everything, and stay tuned as we take you behind the strategy and ex*****on in our upcoming posts! ➡️

28/08/2026

WE DID IT. 🏆

Behind every award is a brief that challenged us, a client who trusted us, a team that pushed the idea further and countless hours spent making the work happen.

Last night, that work was recognised at the PRSK Excellence Awards.

We celebrate our clients, whose trust gives us the opportunity to do meaningful work.

We celebrate our Crestwood team, whose creativity, strategy and determination turn ideas into impact.

We celebrate our leadership, whose vision continues to push us forward.

And we celebrate PRSK for creating a platform that recognises the people shaping Kenya's PR and communications industry.

To everyone who played a part — this win belongs to you. 🏆

28/08/2026

26/08/2026

What core emotion do you want your audience to feel when they see your brand colors?

In brand psychology, orange signals:

1. High Energy: It stimulates motion, making it perfect for fast-paced, innovative work.
2. Friendliness: It is welcoming and highly accessible.
3. Visibility: It demands attention, making it a digital powerhouse for "Call to Action" touchpoints.

If you are building or refreshing a brand, Crestwood Marketing & Communications can help align your visual strategy with your corporate mission.

21/08/2026

And just like that, another week of ideas, conversations, campaigns and content comes to a close.

This week, we put August’s PR and communications opportunities on your radar, celebrated World Photography Day, explored the power of visuals and kept the Crestwood Dictionary growing.

Thank you for every like, comment, share, save and conversation.

Now…

If you're not Heha Movers and you're still looking for your brand colours — close that laptop.

It’s Friday. 😂

19/08/2026

A picture may be worth a thousand words, but the right picture can also shape a brand narrative, humanise an organisation, and make a moment impossible to scroll past.

Happy World Photography Day to all the creatives behind the lens! What is your go-to phrase when someone points a camera at you? 👇