Kado Creative Africa

Kado Creative Africa A Brand Strategy and Design Agency changing Africa a brand at a time.

Our co-founder delves into whether branding in Africa should only focus on expressing where we are or also move to whate...
30/10/2019

Our co-founder delves into whether branding in Africa should only focus on expressing where we are or also move to whatever we aspire to be.

Aspirational vs Utilitarian Branding There are some thin lines we navigate as branding professionals. Whether you are a copywriter, illustrator, UI/UX designer, graphic designer or a combination of all this – an art and creative director in your head.

It is an irony that we are the ones to post this article. Granted that by going the African route, you’re trying to appe...
28/08/2019

It is an irony that we are the ones to post this article.



Granted that by going the African route, you’re trying to appeal to a wider audience. But an all-encompassing approach in a way dilutes your messaging from an authenticity and uniqueness standpoint. It also makes it difficult for you to tell your story because it requires you to get buy-in from several stakeholders (54 in this case) and you coming up with a purpose that the entire continent identifies with unilaterally is an ask in itself.

People are often heard describing products and services coming out of Africa as African.

Kado Creative's co-founder Bodo Charles weighs in on K24's Rebrand.
27/08/2019

Kado Creative's co-founder Bodo Charles weighs in on K24's Rebrand.



And it's worse - not better. Scrolling down ADCC today I happened upon the new K24 logo.

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