06/03/2026
We spend so much time “building” on Facebook, Instagram, and TikTok, but we forget one critical thing: We are building on rented land.
When you rely 100% on a social media platform, you don’t own your audience. You don’t own your data. You are essentially a tenant, and the landlord can change the locks whenever they want.
The shift to “Digital Ownership”:
Losing that account was a nightmare, but it gave me a massive epiphany. My business needs a foundation that I own