EssyPhere Public Relations

07/11/2025

Mtumba babes
The November offer is here.
Don't miss the opportunity. Just come behind the tent we address those questions running in your mind right now!!
For inquiries
Contact 0706933999

27/10/2025

Online sellers!

Take a look at this photo and give your view on what went wrong at the comment section.

17/06/2025

An observation of how the Kenyan GEN-Z is ahead of the current regime in power.

The current regime is yet to come into terms that the kenyan Gen-Z is aware and has an understanding of how political persuasion works.

1. They are aware of the political actors playing
different roles in conveying political messages.
The Kenyan Gen -Z is aware of their
• Background history
• Behaviours
• tactics they usually apply when countering reaction from public.

2. The Kenyan Gen-Z have a high level of persuasion knowledge in the political context
They understand and critically analyze motives behind a political message.
A• strategies and tactics
- use of money to win voters goodwill
-use of artists, influencers, bloggers as conduit of political messages
- use of propagandist, political jesters

B• Political advertisements
- self praising
- Attacking the opponent
- emotional manipulating the audience ( voters )
- entertaining speech and phrases to divert attention from pressing issues
- intimidation to silence out those against their actions.

3• Kenyan Gen-Z is aware of the familiar patterns in political messages of this current regime.
Given a platform and media coverage, the topics revolve around
- unrealistic promises
-2027 campaign agenda
-masking corruption
- lies
-playing safe PR.

12/05/2025

You think them dancing is a lack of purpose. No!
They are doing that to grab your attention and get you to engage with their brands. Yes a good engagement translates to a good experience that doesn't leave the mind.

form of attention grabbing and persuasive activities why brand entertainment is important

02/03/2025

Strategies that your competitor employs that makes them sale more than you

• consistency- they have maintained the value they promised their target customers will gain from their brand. This has enabled them to build loyalty and retain their customers.

• values - they have values and principles to guide them when transacting with stakeholders in the market. They are accountable,trustworthy and people of intergrity. If you scam people , lie to them, steal from them they will leave you and they will not go alone they will expose you and this will ruin your image.

• relationship- the Kenyan customer transacts first on the basis of relationship and trust. You competitor has created a good rapport with their customers . This has helped your competitor to help their customers make the right decisions cause they understand their needs and deliver exactly what satisfies them.

• marketing- social media has enable the mobility of businesses. It has enable businesses to gain a wide coverage without so much spending. Your competitor is leveraging on the social media platforms to market their business and ensure their target market is aware of their brand existence in the market. Be known first and then persuade them to patronize your brand.

• Adapting to changes- failure to adapt has costed big business. Your competitor is ahead of you cause they evolve with their customers. Customers love new experiences and especially ones that satisfy their needs and relieve off pains from brands that didn't meet thier satisfaction.

• customer experience- a good experience cements loyalty and trust. It build you customers morale to always look for you whenever a need arises. You competitor is a head of cause they always look for ways to improve thier customers experience. They make them feel a sense of belonging, happy and appreciated and that their presence and money is not taken for granted.

18/01/2025

Check out our new video
On ways to gather more information about a business idea.
lets grow together

10/01/2025

Genesis 28:15
I am with you and will watch over you wherever you go, and I will bring you back to this land. I will not leave you until I have done what I have promised you.”