15/10/2023
Great logo design is the foundation of a strong brand identity. It informs a brand's colour, brand fonts, and even informs other brand identity aspects like layout, patterns and stylistic treatment.
In this project for The Moon Café, I designed the full breadth of the brand identity - logo design, brand guidelines, packaging design, marketing assets such as banners, rollup banners and even digital social media templates. See how the wax wrap paper has a pattern made of elements from the logo? It's the small details like that act as an invisible thread to tie together all brand touchpoints for a strong and consistent brand identity.
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