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JumpStart Medium We provide comprehensive digital marketing services for small and Mid sized businesses. We can help you grow your sales pipeline and business

23/06/2016

7 hidden messages in these world-famous company logos.

Great news Twitter to stop counting photos and links in character limit
17/05/2016

Great news Twitter to stop counting photos and links in character limit

Microblogging site Twitter is to stop counting photos and links in its 140-character limit for tweets, a report says.

Interesting new look for Instagram
11/05/2016

Interesting new look for Instagram

A New Look for Instagram Today we’re introducing a new look. You’ll see an updated icon and app design for Instagram. Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form. You’ll also see updated icons for our other creative apps: Layou...

WhatsApp launched a native desktop app for Mac and Windows
11/05/2016

WhatsApp launched a native desktop app for Mac and Windows

Never stop chatting.

Are you struggling to remain visible in Facebook's news feed? Learn how the Facebook News Feed works and be part of  Cha...
10/05/2016

Are you struggling to remain visible in Facebook's news feed? Learn how the Facebook News Feed works and be part of Changes Marketers

Are you struggling to remain visible in Facebook's news feed? Discover how marketers can respond to create more visibility on Facebook.

Tech firms are luring AI experts from universities with salaries rivalling sports stars'
10/04/2016

Tech firms are luring AI experts from universities with salaries rivalling sports stars'

As Silicon Valley fights for talent, universities struggle to hold on to their stars

Facebook Surveys Users on Friends’ Reactions to Their Posts
07/04/2016

Facebook Surveys Users on Friends’ Reactions to Their Posts

Facebook has used surveys to get users’ input on features including News Feed, Messenger, pages, advertising and groups, and it has now extended that to users’ opinion on reactions to their own posts.

I came across this post which I absolutely agree with:- Best advice if you're just starting or growing a business:Focus ...
01/04/2016

I came across this post which I absolutely agree with:- Best advice if you're just starting or growing a business:

Focus at your customer more than your product. Get fixed on your customer experience, and your product will keep changing to serve them best. But fix your product, and customers will find a path that fits them, with or without you.

If you're waiting on the street corner, wondering where all your customers are, this post is for you.

We've moved from the industrial age where it was all about the product and productization to the technological age where it's all about the customer and customization.

Instead of focusing at product development and production lines (which we learned about and were a part of at school), focus at customer experiences and customization lines.

Your business doesn't start when you have a product. It starts when you have a customer. So who is your perfect customer? Start from there and ask yourself (and them):

Problem - What's the problem they need solved?
Promise - What's the benefit you deliver to them by solving it?
Product - How will you solve it better than others?
Proof - Why should they trust you?

Keep upgrading your answers (and your products) regularly. Because what your customers need, their expectations and how they are being served will keep changing fast. And once you get into flow, you'll begin to know what they need before them, and they'll begin pre-buying your next product.

"Get closer than ever to your customer. So close that you tell them what they need well before they realize it themselves." ~ Steve Jobs

The easiest way to future proof your business is to have customers that love you. The easiest way to fail is to love your idea or product more than you love your customers. So find your soul-market and fall in love all over again.

This post/ advice was by Roger James Hamilton

31/03/2016

Way too cool- Coca Cola Creates First Ever Drinkable Advertising Campaign (by Ogilvy & Mather)

A Huge Change Is Coming to Skype - Interesting developments - can't wait!
31/03/2016

A Huge Change Is Coming to Skype - Interesting developments - can't wait!

Microsoft wants Skype to connect you to your favorite apps and services.

Great Advertising by Emirates - Cabin crew shows off their football skills
28/03/2016

Great Advertising by Emirates - Cabin crew shows off their football skills

Watch as our cabin crew return to perform our new safety video.. only this time they’re keen to show off their football skills to HSV fans

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