30/07/2022
𝟯 𝘀𝘁𝗲𝗽𝘀 𝘁𝗼 𝗱𝗲𝗳𝗶𝗻𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝘁𝗮𝗿𝗴𝗲𝘁 𝗺𝗮𝗿𝗸𝗲𝘁🧐
1. 𝑼𝒏𝒅𝒆𝒓𝒔𝒕𝒂𝒏𝒅 𝒚𝒐𝒖𝒓 𝒕𝒂𝒓𝒈𝒆𝒕: 𝑮𝒆𝒕 𝑺𝒑𝒆𝒄𝒊𝒇𝒊𝒄
Make a list of questions you'd like to know about your target, then answer the questions to the best of your ability.
You want to define their lifestyle, hobbies, profession, and anything you can that will help you speak to their needs and wants.
Ask questions:
Where do they shop, dine, and drink?
What do they read?
Did they graduate from college, or have a bachelor's or masters?
Are they active in their community?
Do they bike on weekends, or do they spend time with family?
Don't limit yourself. Keep asking questions until you feel you know these people.
The more specific you are, the better you will be able to speak to your target market.
2. 𝑲𝒏𝒐𝒘 𝒘𝒉𝒂𝒕 𝒚𝒐𝒖𝒓 𝒕𝒂𝒓𝒈𝒆𝒕 𝒘𝒂𝒏𝒕𝒔
Once you know whom you are talking to, you need to understand exactly what they want. Don't assume your target knows what service you offer or the product(s) you sell.
How do you know what your target wants? It's simple: ask them. Send out a survey, interview current clients or post questions on your blog.
Once you know what they want, not what you think they want, then give it to them.
Create services and products to meet their needs. If you can figure out what your target really wants, you'll attract all the clients you want.
You will tap into that sweet spot that will keep them coming back for more.
3. 𝑹𝒆𝒔𝒆𝒂𝒓𝒄𝒉 𝒚𝒐𝒖𝒓 𝒄𝒐𝒎𝒑𝒆𝒕𝒊𝒕𝒊𝒐𝒏
You aren't the only company trying to attract your target market.
Researching your competition will help you discover what methods the competition is using to attract this group.
Study the competition's website, research their keywords, subscribe to their ezines, and study their advertisements and sales copy.👨💻
𝑨𝒓𝒆 𝒚𝒐𝒖 𝒔𝒕𝒓𝒖𝒈𝒈𝒍𝒊𝒏𝒈 𝒕𝒐 𝒄𝒐𝒏𝒔𝒊𝒔𝒕𝒆𝒏𝒕𝒍𝒚 𝑨𝒕𝒕𝒓𝒂𝒄𝒕 𝑪𝒍𝒊𝒆𝒏𝒕𝒔 𝒕𝒐 𝒚𝒐𝒖𝒓 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔?
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