11/02/2025
Respect the Hustle, 5th Edition is here this February, and here's a glance at our Featured Guest.
🚀 Ella Peinovich is a venture-backed entrepreneur at the intersection of art, technology, and global trade. With an MIT Master’s in Architecture, she has spent over a decade pioneering ethical supply chains and tech-driven solutions for small businesses worldwide.
After MIT, she moved to Nairobi and co-founded SOKO, an ethical fashion brand revolutionizing artisan manufacturing. As CEO, she built a decentralized production model that gave independent artisans—especially women—direct access to global markets. Under her leadership, SOKO secured $8M+ in investment, partnered with Nordstrom, Reformation, and Anthropologie, and was recognized by MIT’s Inclusive Innovation Challenge. The company was later acquired by Essence Ventures, expanding its impact further.
Building on SOKO’s success, Ella founded Powered by People (PBP) in 2019—a B2B SaaS platform that connects small and midsize makers to major global retailers like West Elm, Crate & Barrel, and Sur La Table. As CEO, she continues to drive ethical commerce at scale, ensuring diverse, sustainable products reach international markets.
An Ashoka Fellow and recipient of the TIAW 'World of Difference' Award, Ella was a guest lecturer at INSEAD, and has offered her time at Retail World, and the East Africa Retail Summit. Through SOKO, PBP, and beyond, she’s reshaping global trade—one artisan at a time.
Find out more about Ella's journey at the 5th Edition of Respect the Hustle. Being an invite only intimate setting, please RSVP here: https://forms.gle/BtmBZahgj9GDFchJ8