Mara Mediaa

18/06/2021

04/06/2021

Your brand identity is what your customer and potential customers think and feel when they interact with your business.



It is not enough to design a great logo, come up with an awesome color scheme and only place it on your website & socials.



Your identity should ooze out of every aspect of your business.



Discover 5 places you can displace your company's identity and how not to mess it up

04/06/2021

Your brand is your business. Strategic positioning of your brand will gain you a loyal customer following.
Chances are, you're not the only game in the market. Your brand is what will make you stand out from your current competition & future market entrants
A well positioned brand will guarantee success and longevity in your target market.
Discover the 3 important questions to ask about your brand and how to go about future-proofing it.

30/05/2021

Whether you target the high end or low end markets, what remains true for both customers is that they'll only buy your product or service if it provides value for them.

What values does your business provide?

There are multiple forms of economic value, which ones do your product(s) provide for your customers?

In today's post, discover 5 types of economic values that you should provide for your customers.

28/05/2021

When developing your product or in the process of designing your pricing structure, you'll often be required to make crucial decisions that determine the near future of your business.

Do you optimize for premium or low end customers?

Do you offer many features to cater for the diverse market & preferences or focus on a few?

These decisions can be grouped into alternatives & trade-offs.

At first glance, they might seem similar while they actually aren't

Discover their differences, what they are & how to go about them in this post

27/05/2021

One of the most crucial components when building a business or product is Feedback. It's a vital component of the Iteration Cycle (discussed in the previous post)

It aligns you with what the market actually wants and away from what you think the market wants.

What are the most optimum ways to go about getting valuable feedback?

Discover 5 ways to get valuable feedback and how to synthesize it.

26/05/2021

From Michelangelo To Leonardo Da Vinci To Thomas Edison, their creations extol the virtues of continuous improvement.

It's pretty rare to make it big on your first try and even when you do, how do you stay at the top of your game? It's easier to get to the top than remain there.

How do you go about it with regards to your business?

The Iteration cycle is the answer to this question.

Learn what it's about and how to go about it

25/05/2021

The very premise of every business is to provide value to people willing to pay for it.

How do you offer value?

In this post, learn 5 ways how to offer value as a business

24/05/2021

First time entrepreneurs get bummed when they realize their brilliant business ideas are already being offered as services in the market.

Business rivalry deters many from entering markets they otherwise would if they had first-mover's advantage.

What do you do when you're entering a market wrought with competition?

Discover how to embrace competition & why competition is the best thing for your business

23/05/2021

Before you launch your business, it's important that you evaluate the potential of the market for your product in order to gauge Return on Investment(Money & Effort)

How do you measure a Market's potential?

Discover 5 ways to know the potential of success in a market for your service

21/05/2021

What drives human beings into decisions & actions or lack thereof?

Understanding the nature of human needs is vital in how you position your business.

Discover the core needs of our human nature and how to target them with your business for success.