12/02/2026
Africa’s digital ad spend is on a strong growth path, forecast to reach $6.5B by 2029 (about 15.3% CAGR). Kenya is increasingly being flagged as a key growth market alongside Nigeria and Egypt, which is a big signal for brands that want to win on the continent. (Source: Research and Markets, 2026 update).
With platforms like TikTok taking a bigger share of youth attention, the winners will be the brands that move fast, stay culturally relevant, and build campaigns that feel native, not imported.