Sanna Digital Marketing

01/01/2026

New year. Same vision. We adapt & move forward.

#2026

13/10/2025

Publishing in a peer-reviewed journal is one of the biggest milestones in any researcher’s journey, but it can also feel like the most daunting.

Our Research Guide: The Basics of Publishing in a Journal is designed to simplify the process, offering step-by-step guidance and practical insights to help you prepare, submit, and successfully publish your work.

If you’re ready to take your research from draft to journal article, this guide is your starting point.

👉https://africaresearchub.com/product/research-guide-the-basics-of-publishing-in-a-journal/ – Get your copy today and take the next step in your academic career.

04/08/2025

Email marketing software shouldn’t feel like a trap.

But for many small businesses, that’s exactly what it’s become! Confusing pricing tiers, unexpected limitations, and policies that punish growth.

At Sanna Digital Marketing, we’ve seen firsthand how frustrating it is to pick the right platform, only to realize later you’re being nickel-and-dimed just to access basic features.

That’s why we’ve compiled a list of 6 email marketing platforms that are still small-business friendly:

🔥 #1: MailerLite – Reliable, affordable, and beginner-friendly

⚡ #2: Brevo (formerly Sendinblue) – Solid automation and generous free plan

✨ Tied at #3:
Loops – Great for startups and SaaS

Flodesk – Beautiful emails, flat-rate pricing

ClickFunnels – All-in-one, good for sales funnels

SendPulse – Multichannel and small business-centric

💡 Whether you're just starting your email list or need a fresh campaign strategy, we can help.

➡️ Schedule your free consultation today and let’s build something that actually works for you, not just the software company: https://cal.com/sannadigital/30min

04/08/2025

✨Little Wins. Big Impact.

One of the things I routinely do as part of client work is check where website traffic is coming from. It helps us understand what’s working, what needs tweaking, and most importantly, if we’re reaching the right audience.

On a recent check for , I noticed something exciting: organic traffic from Nigeria.

That might not seem huge to some, but when your mission is to build a truly pan-African research platform, these small data points are proof that we’re making progress in the right direction.

📍Global reach starts with intentional strategy, and we’re here for brands with a clear niche and big vision.

If you’re building something small but mighty, and want to reach the right audience across borders, we’d love to help.

25/07/2025

When in doubt, ask your audience.

We recently ran a LinkedIn poll for one of our clients, Africa Research Hub, to help them choose a topic for their upcoming webinar.

Instead of guessing, we gave their audience a voice. And the result?

A topic that truly resonated, and a webinar with a small but highly engaged turnout.

All because their audience felt seen and involved in the process.

If you're not already using LinkedIn polls, here’s why you should:

1️⃣ They help you validate content ideas before you create them
2️⃣ They increase engagement by inviting your audience to participate
3️⃣ They give you insight into your audience’s actual needs and interests

At Sanna Digital Marketing, we use simple tools like polls to create intentional, audience-led content strategies that work.

📞 Struggling with LinkedIn marketing? Book a FREE 30-minute consultation and let us help you build content that connects: https://cal.com/sannadigital/30min

16/07/2025

The Power of SEO & Consistency

When we began managing the Africa Research Hub website and blog back in June 2024, most of their traffic came from ads and social media.

Fast-forward to 2025; and now, nearly 100% of their web traffic is coming from search engines like Google and Bing. 🚀

This didn’t happen by accident. It’s the result of consistent SEO best practices, keyword research, content optimization, and doing things the right way, no shortcuts, no black-hat tricks.

Why? Because at Sanna Digital Marketing, we care about sustainable growth and always put our clients’ long-term success first.

✅ Need help getting found on Google?
✅ Tired of spending on ads with no real ROI?
✅ Want a team that understands SEO and website management?

We offer a social media + website management package that’s built to grow your visibility organically.

📞 Schedule your FREE 30-minute consultation today and let’s talk about how to get your website working for you: https://cal.com/sannadigital/30min

07/07/2025

The Power of Knowing Your Audience

When you truly understand your audience, their goals, struggles, and daily context, it shows. And more importantly, they know it.

We recently shared a post on the Africa Research Hub page that featured a relatable graphic and message tailored specifically to African Master’s and PhD students. The result?

✅ 93 reactions
✅ 36 reposts
✅ Our highest engagement yet! And all of it 100% organic.

Why did it work?

Because we didn’t just create content. We spoke directly to the people we were trying to reach. We knew their persona. We reflected them in the design. And they responded by saying, “This is me.”

At Sanna Digital Marketing, we don’t guess, we research, we segment, and we craft content that resonates deeply with your audience.

📞 Need help doing the same for your nonprofit or personal brand? Book a FREE 30-minute consultation with us today and let’s talk strategy that gets results: https://cal.com/sannadigital/30min

30/05/2025

Think live-streaming is just for influencers?
Think again.

If you run a small business in Kenya, live streams can boost your visibility, build trust, and drive real sales—without spending a shilling on ads.

This practical guide shows you exactly how to go live with purpose, even if you’re camera-shy or on a budget.

👉 Read the full blog here: https://sannadigitalmarketing.co/how-to-use-live-streams-to-grow-a-small-business/

Have you been seeing other businesses going live, and now you would like to know how to use live streams to grow your small business in Kenya?You came to the right place. In this comprehensive blog, we’ll share with you a step-by-step guide on exactly how you can use live streams to grow your smal...

28/05/2025

Want to land more clients for your side hustle in Kenya?
Here’s a secret weapon most people overlook: well-crafted case studies.

This step-by-step guide shows you exactly how to build case studies that showcase your results, build trust, and turn browsers into buyers—even if you're just starting out.

🇰🇪 Built for Kenyan entrepreneurs, with local examples inside.

👉 Read the full blog here: https://sannadigitalmarketing.co/how-to-build-case-studies-for-an-online-business-in-kenya/

Are you an online business owner searching for how to build case studies for an online business in Kenya? You came to the right place.Case studies are without a doubt the best way to get new clients to trust you with their business. In this short yet comprehensive blog, we give you a step-by-step gu...

26/05/2025

Struggling to create content consistently as a nonprofit?
Your most powerful marketing tool might already be in your community’s hands.

This guide shows you how to collect, curate, and use user-generated content (UGC) to boost engagement, build trust, and tell authentic stories—without draining your team.

👉 Read the full blog: https://sannadigitalmarketing.co/how-to-leverage-user-generated-content-as-a-nonprofit/

Wondering how to Leverage User-Generated Content as a Nonprofit in Kenya? End your search at Sanna Digital Marketing!

23/05/2025

Is your nonprofit’s website actually doing its job?

Your site should inspire trust, attract donors, and drive action—not just look pretty.

This guide breaks down the 10 must-have elements every effective nonprofit website needs—with real examples you can learn from.

Don’t just guess. See what works (and why).

👉 Read the full blog here: https://sannadigitalmarketing.co/top-10-elements-of-an-effective-nonprofit-website/

Are you wondering what the top 10 elements for an effective nonprofit website are? This is just the blog for you!