12/01/2021
RESHARED.
Ushering a new era in science and breakthrough innovations, Pfizer rebrands itself with a new logo and branding with a Big Blue wave. The shifting DNA 🧬 take center stage yet revolves around new open faced typography with a sleek sense of design and vibrant Blue color palette.
This is an overall big shift in both corporate branding for the pharmaceutical giant as well as possibly others who will follow.
“We've evolved the historic Pfizer blue to a vibrant, two-tone palette signifying our commitment to both science and patients. In an industry awash in blue, we're doubling down. A choice that champions our history as a leader for the pioneers who have followed.” Designed by Team Branding agency Brooklyn.
More to come.
Via https://lnkd.in/g-ixHiN