Charima Research - Charima Company CCL

25/07/2026

At Charima Research, our social research in Africa focus on understanding local communities, policy impacts & cultural dynamics. Prioritizing local African philosophies, values, & community collaboration, cutting through aspects like impact evaluation, behavior change communication, media advocacy, consumer behavior, brand development & blending historical, environmental, social, & political contexts through navigating linguistic & cultural diversity. Always excited to see insights transforming to actions, value and growth. Indeed, we work with diversity in culture, people & skills across which is truly fascinating & thrilling.

28/04/2026

WHY WE'RE A DIFFERENT KIND OF A RESEARCH PARTNER
https://charimaresearch.com/why-were-different/

25/04/2026

In the Monitoring & Evaluation (M&E) surveys, we systematically collect data to track and monitor project or programme progress & assess performance, & impact for improvements. We actualize surveys from baseline to midterm to endline evaluations.

07/04/2026

Typically, details we collect in a Retail Census include: outlet name, outlet physical address, outlet telephone number, outlet type , number of hrs open/day, monthly turnover, floor space, products availability by types sizes, pricing, GPS coordinates, outlet images/photos, etc .

30/03/2026

https://www.linkedin.com/posts/esomarlatam2026-floresaexa-insightsindustry-ugcPost-7441925159193710592-K3Q_?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAAhMHcIBqGFu9AmVwbzRamJjla4lW7QHAwc

We have officially opened Esomar Latam 2026 in Rio and what a way to start! 🎉 A vibrant local dance welcomed us, capturing the true spirit and energy of the region. Our Esomar President, Anne-Sophie Damelincourt, shared a powerful message: to truly Floresça, our industry must thrive through crea...

19/03/2026

African market is rapidly growing, with diverse consumer landscape, driven by urbanization & young population. It offers immense potential. Though it faces challenges like infrastructure gaps, high fragmentation, etc requiring tailored strategies.

12/02/2026

https://charimaresearch.com/data-collection/

04/02/2026

KENYA Top Brands by Sector :

Telecommunications & Digital:
Safaricom/M-Pesa, followed by Airtel
Financial Services: Equity Bank, followed by KCB (Kenya Commercial Bank)
Beverages & FMCG: Tusker followed by Brookside Milk
Infrastructure & Utilities: Kenya Power & Lighting Company (KPLC) followed by Kenya Airways
Retail: Naivas
Media: Citizen TV / Royal Media Services

29/01/2026

With clients demanding more and above, better and the best operations & outputs day in day out, at Charima we adjust as often as possible to accommodate our clients' needs. Below is one of our focus group discussions we are doing in Africa. We are in over 25 African markets.